People's Choice: How a Young Clinic Became Chelyabinsk's Dentistry of the Year

Cozy, comfortable, safe, and stylish — all of this harmoniously combines in one dental clinic. The company “Zubami Shchelk”, founded in 2020, easily won the trust of Chelyabinsk residents thanks to its active development and drive for excellence. It combines advanced technology, high-quality certified materials, and a caring attitude toward every patient. On the occasion of Dentist«s Day, celebrated worldwide on February 9, the clinic»s chief physician, Viktor Govorukhin, talked about winning the trust of locals, making implants affordable, and why the aromatic coffee at the reception desk is an important detail.

— Viktor Igorevich, how was 2025 for the “Zubami Shchelk” clinic?

— Our clinic«s most important and amazing achievement in 2025 was winning the 74.RU People»s Choice Award in the “Dental Center of the Year” category. When we started, it was hard to imagine that just five years later we would be among the winners and receive this prestigious award. Today we already have two clinics, and we are grateful to our patients for the trust they place in our team by entrusting us with the most valuable thing — their health. We will continue to move forward, maintaining high quality standards and improving our work.

— How did you manage to win patients« trust? What does the clinic do differently than others?

— We listen carefully to patients and treat them with the utmost care. The specialists at the “Zubami Shchelk” clinic are high-level professionals who regularly upgrade their skills and implement effective, advanced methods. The doctors love their work. Our staff is responsive and friendly — coordinators will answer any question, administrators will brew delicious coffee, and call center staff will remind patients about their appointments.

— What new directions are you developing?

— One of the key ones is dental implantation. This is something people used to put off, fearing the prices were too high. Now we are making this service as affordable, high-tech, and personalized as possible. We work with modern Swiss implant systems, which allow for restoration of the dentition with a guaranteed result.

— What is the advantage of implantation?

— Durability and reliability — a titanium prosthesis will serve you for many years. Full restoration of chewing function ensures comfort and convenience in daily life. The aesthetics of the smile remain flawless, as the implant color is indistinguishable from natural tooth enamel. The modern surgical approach minimizes intervention risks, quick rehabilitation allows you to return to your usual lifestyle in the shortest time, and, of course — affordability. At the “Zubami Shchelk” clinic, the cost of dental implantation starts from 23,000 rubles (approx. $250 at current rates).

— What plans are you making for the future?

— Implantation is just the beginning. We plan to expand our range of services and maintain our service level. Ahead — new technologies and continuous training for doctors, so that patients feel confident from the first consultation until treatment is complete.

Today “Zubami Shchelk” is a team of doctors who take on various tasks: they treat and restore teeth, straighten bites, work with implantation, and handle complex cases. Whole families come to the clinic — both adults and children are treated here. Modern equipment and radiological control aren«t just for show, but to make treatment precise, predictable, and comfortable. So that patients turn to us as good friends, understanding that you should ideally go to the dentist not for treating neglected cases, but for prevention and maintaining a healthy smile.

Dental clinic “Zubami Shchelk”,
ul. Volodarskogo, 52a,
pr. Lenina, 28;
phone: 8 (351) 220-44-02;
VKontakte;
svoinaalompole.ru.