Arkhangelsk Gen Z snap up 'beautiful' phone numbers

Memorable phone numbers are still in demand among Russians, including residents of Arkhangelsk. Young people under 25 have become particularly active in «hunting» for specific digits. Analysts discovered this trend after studying sales statistics for attractive numbers over the past year.

According to 2025 data, members of Generation Z have started buying numbers with simple and symbolic digit combinations 11% more often. The second and third places for growth in the dynamics of acquiring this service are occupied by the older generation—people aged 45–54 and 55–64, respectively. Analysts from MegaFon arrived at this conclusion after studying anonymized data.

Millennials aged 35 to 44 constitute the «core» of users—just like a year earlier, they accounted for more than a third of owners of attractive numbers (38%). They are followed by customers aged 45–54 (22%) and young people aged 25–34 (15%).

Interestingly, the service is chosen more often by men—they make up 68% of owners of unique numbers, although over the past year, women have started paying more attention to it. The biggest fans of beautiful numbers live in the Moscow Region, Saint Petersburg and Leningrad Region, Samara and Samara Region, and the Republics of Dagestan and Bashkortostan. The top 5 territories in the northwest, besides the Northern Capital (Saint Petersburg), also include Vologda, Murmansk, and Arkhangelsk Regions, and Karelia.

The craving for «precious metals» has also grown. The fastest-growing categories of numbers have become «gold-tier,» where three identical digits may appear in a row, and «platinum-tier,» where four digits repeat consecutively. However, the largest share of attractive numbers in customers« hands are »bronze-tier.«

According to the operator«s analysts, people are increasingly choosing a beautiful number in the app after already purchasing a SIM card. The share of numbers acquired this way has reached 25%.