NWFD Auto Loans Rise; Russian, Chinese Brands Popular
Auto loan issuance in Northwestern Federal District more than tripled in 2025 compared to 2024, according to Sberbank.
In the Northwest, a noticeable trend is emerging: people are increasingly turning to auto loans, with a significant share of purchases being used cars.
This suggests that residents of the region are seeking more affordable personal transportation options, especially amid the changing economic situation. However, according to Sberbank data, even the minimum average loan amount, registered in the Nenets Autonomous Okrug in 2025 (1 million rubles, about $10,000 at current rates), turned out to be higher than the average loan amount across the entire Northwest in 2024.
Who is buying what?
Most auto loans are taken out by men over 50. Women show more scattered demand, with peaks in the 36-40 age group and over 50.
The leader in auto lending is the Haval brand, accounting for about a quarter of all purchases financed by Sberbank. Next come models from Russian manufacturer Lada, followed closely by Chinese cars of the Geely brand. Also enjoying steady popularity are Belgee, Changan, and Chery.
Loan without overpayment
Sberbank offers convenient auto loan terms, with applications possible both at bank branches and via the SberBank Online app in the «Loans» section. The down payment and comprehensive insurance (CASCO) are not mandatory, and there are no hidden fees or charges upon repayment. Additionally, subsidized programs with rates starting from 0.01% per annum on new cars and preferential programs with state support are available.
Dmitry Sukhoverkhov, Chairman of the Northwestern Bank of Sberbank: «Purchasing a car is a serious step, especially if additional funds are needed. We help people buy cars for any needs on attractive credit terms. Sberbank offers subsidized programs with low rates in partnership with car manufacturers, and this brings them closer to the dream of owning one of the most popular cars on the market. Another advantageous option is the preferential lending program with state support, which allows purchasing new Russian-made cars worth up to 2 million rubles (about $20,000 at current rates), as well as electric vehicles.»
Thus, Sberbank responds to trends and provides clients with the opportunity to choose the optimal solution.
PJSC Sberbank,
sberbank.ru/ru/person_new?segment=all.
