Salavat Yulaev Victory, Pyaterochka Prizes for Orange Card

Saturday evening gave Ufa fans two reasons to celebrate. Salavat Yulaev confidently defeated Nizhny Novgorod Torpedo 3-1 in a tense and exciting match, while off the ice a bright entertainment program awaited fans.

The club«s official partner — the Pyaterochka grocery chain — turned the arena into a space for active recreation. A branded zone with interactive activities, a photo area, and exclusive souvenirs became a magnet for fans of all ages. Guests enthusiastically competed in mini-curling and air hockey, and at creative master classes, they made their own unique pucks — great souvenirs to remember the match.

A memorable event of the evening was the raffle of jerseys signed by Salavat Yulaev players. Only holders of the Orange card could become lucky winners — a free debit card with up to 7% cashback on purchases at Pyaterochka. So, for every 100 rubles (about $1) spent on non-promotional items, 70 X5 Club points are awarded. Additionally, cardholders receive 1% cashback on all purchases, and card service always remains free.

According to Anastasia Salomatnikova, head of marketing for the Volga region at Pyaterochka, the partnership with the Salavat Yulaev hockey club is aimed at creating new opportunities for residents of the region:

«Our cooperation with the Salavat Yulaev hockey club is aimed at exchanging audiences and creating additional value for fans and customers. Thanks to the partnership, we become closer to the region»s residents and give customers the opportunity to receive valuable prizes as part of our promotions. And with the Orange card, fans and customers have even more opportunities,« noted Anastasia.

_{The Orange card is issued by Alfa-Bank JSC.}