Over a million Siberian students and schoolchildren use bonuses for purchases
Most often, bonuses are used to pay for purchases in supermarkets and for orders in cafes and restaurants.
Active participants in the «SberSpasibo» loyalty program among schoolchildren and students under the age of 21 already exceed one million people. Over the year, their number has increased by 26%, or more than 200,000 young users.
Students and schoolchildren in Krasnoyarsk Krai, Novosibirsk Oblast, and Kuzbass most often prefer «SberSpasibo». Meanwhile, the highest growth rates for joining the program among youth are in Tuva, Khakassia, and both Altai regions.
By using «Spasibo» bonuses when paying for goods and services, young Siberians save hundreds of millions of rubles (equivalent to over 2 million USD at current rates) annually. Most often, they use bonuses to pay for purchases in supermarkets, as well as to pay for orders in cafes and restaurants. With «Spasibo», young people across Siberia buy clothing and footwear, electronics, pharmacy goods, and pay for fuel.
Bonuses can be earned when paying for purchases in categories that are individually selected for each user every month—the key is to choose the most suitable ones in the «Sberbank Online» app (18+). Additionally, loyalty program participants have access to special promotions and partner offers with increased bonus accrual.
