Kemerovo Residents Share 185,000 New Year Miracles

In the distant year 2012, about a thousand people received greetings through the kind campaign «Grandfather Frost Calls» from Goodline, but this winter the project«s scale broke all records: nearly 185,000 personalized greetings spread across Kuzbass and the entire country, to warm hearts and remind that magic is always somewhere nearby.

Not Just a Campaign, but a Warm Annual Tradition

Thanks to the «Grandfather Frost Calls» campaign, everyone could become a real magician. Some ordered video greetings from Grandfather Frost, who addressed the child by name and wished a happy New Year. Others sent festive GIF cards to family chats. Others peered into a magic ball to find out what awaited them in the coming new year.

The magical photo editor especially captivated everyone — it turned ordinary photos into real New Year portraits using a neural network. Participants of the campaign created over 80,000 festive avatars for themselves and their loved ones.

Traditional calls from Grandfather Frost remained an important and touching part of the campaign: thousands of children and adults heard the kind voice of Grandfather or his granddaughter Snegurochka (Snow Maiden) on the phone.

Goodline created a whole magic constructor where everyone could choose a greeting to their taste. It was even possible to send a paper card or letter with wishes — an option that in our time causes particular delight.

Along with the campaign, a big giveaway started. The main prize — 50,000 rubles (about $556 at current rates) for travel — has already found its lucky winner, as have other gifts.

The Main Outcome is Not Numbers, but Emotions

185,000 greetings reached their recipients not only all over Kuzbass but also in various corners of Russia. These are not just messages, calls, or cards. These are the smiles of children who heard Grandfather Frost«s voice. These are moments of happiness when grandmothers read letters with warm wishes from grandchildren in another city. This is laughter in friends» chats from funny animated cards.

But the most valuable prize that all participants received cannot be measured in rubles. It is the smile of a loved one, the surprise in a child«s eyes, the feeling that even at a distance, one can give a loved one a real miracle.

It was for such words and emotions that this campaign was conceived, which once again proved that technology is just a tool, and the most important thing is the desire to give a loved one one«s attention, care, and belief in magic, and it is always somewhere nearby.

See you in December 2026, when Grandfather Frost«s workshop of miracles will once again open its doors to residents of Kuzbass and all of Russia!