Focus Optical Salon Launches Big Discounts on Frames and Sunglasses

Seeing the world clearly and brightly this summer has never been more affordable. The Focus optical chain has launched a range of excellent promotions and special offers for those who have been meaning to update their sunglasses or prescription glasses but have been putting it off.

The best offers in one place so you can protect your eyes from the bright sun or update your medical glasses with maximum savings.

For over 25 years, the Focus optical chain has been caring for the quality vision of residents of Yekaterinburg and the region. Focus is a multi-brand space with 10 salons in Yekaterinburg and one in Pervouralsk (Sverdlovsk Oblast), where everyone can find glasses to their taste — from budget models to world-renowned brands. The chain provides quality medical services — all salons have medical licenses and are equipped with state-of-the-art equipment for high-precision vision diagnostics.

50% Discount on Eyeglass Orders

From July 21 to August 20, at all Focus optical salons, simply mention the code word «E1» to receive a 50% discount on either the frame or the lenses when placing a complete eyeglass order (frame + lenses + workmanship). Detailed terms are available at focus.su.

Choosing the most advantageous option depends on the complexity of your prescription. If you need progressive, office, photochromic, or thin lenses for high diopters, the maximum savings come from the discount on lenses. Focus optical salons work directly with global lens manufacturers (Rodenstock, Carl Zeiss, Essilor, and others), ensuring quality and minimal turnaround times.

For standard prescriptions, it is best to apply the 50% discount to the frame, especially if it is a designer frame. Experienced optician-consultants at Focus will calculate the cost and help you choose the best option.

Focus salons offer over 3,000 frame models from more than 100 global brands, with options in any price range — frames start at 1,900 rubles (approx. $21 at current exchange rates).

If you have never worn glasses or have noticed worsening vision (blurry images, focusing issues), you can visit any Focus optical salon for a free express vision check, either by appointment or on a walk-in basis.

The free check takes 15–20 minutes and includes:

Computerized vision testing with an autorefractometer;

Biomicroscopy of the eye (slit-lamp examination);

Visual acuity testing.

The free vision check is available to adult patients aged 18 and over and does not include a prescription.

Grand Sunglass Sale

If you haven’t yet updated your sunglasses, now is the perfect time to make a smart purchase that will delight you for many seasons. Invest in quality and style — get branded sunglasses at the massive seasonal sale at Focus, running until August 31, 2026!

Sale prices will pleasantly surprise you:

Ted Baker glasses from 2,900 rubles (approx. $32);

Max&Co and Guess from 5,500 rubles (approx. $61);

Michael Kors from 5,900 rubles (approx. $66);

Missoni, Carolina Herrera, Tous, Emilio Pucci, Dsquared, Blumarine from 6,900 rubles (approx. $77);

John Richmond, Moschino, Timberland from 8,900 rubles (approx. $99) and many other brands at ultra-low prices.

Additionally, all Polaroid sunglasses at Focus are offered at a single price of 3,900 rubles (approx. $43), and children’s models are just 2,700 rubles (approx. $30). Focus salons carry over 200 Polaroid models for men, women, and children. Time-tested quality, a diverse range from casual to sporty styles, and polarized lenses make Polaroid glasses among the most popular worldwide.

Book an appointment with an ophthalmologist online via this link or by calling the hotline: +7 (343) 278-01-08 / +7 (343) 384-87-15.

Focus optical salons in Yekaterinburg:

Radishcheva, 25;
Phone: +7 (343) 272-92-92;
Hours: 10:00–20:00;

Antona Valeka, 12;
Phone: +7 (343) 273-94-27;
Hours: 10:00–20:00;

Bankovsky Lane, 3;
Phone: +7 (343) 272-92-32;
Hours: 10:00–20:00;

Uralskaya, 75;
Phone: +7 (343) 264-36-46;
Hours: 10:00–20:00;

Yuliusa Fuchika, 1 (near ElektroMir store and Wildberries pickup point);
Phone: +7 (343) 264-36-56;
Hours: 10:00–20:00;

Gagarina, 33 (entrance from Lenina Avenue);
Phone: +7 (343) 287-07-89;
Hours: 10:00–20:00;

Malysheva, 108;
Phone: +7 (343) 273-67-13;
Hours: 10:00–20:00;

Metallurgov, 87 (STC MEGA, Auchan gallery);
Phone: +7 (343) 379-30-13;
Hours: 09:00–22:00;

Belorechenskaya, 18a;
Phone: +7 (343) 278-01-08;
Hours: 10:00–20:00;

Kosmonavtov, 56;
Phone: +7 (343) 384-87-18;
Hours: 10:00–20:00;

Focus optical salon in Pervouralsk:

Prospekt Ilyicha, 8 / Chkalova, 49;
Phone: +7 (3439) 26-03-00;
Hours: 10:00–20:00.