Drivee Taxi Service Shares New Year Holiday Data for Samara

The Russian taxi-hailing service Drivee analyzed user activity during the winter holidays (from December 31 to January 12). The analytics showed a change in the transport habits of Samara residents during the holidays, from celebrating the New Year directly during a ride to record mileage on festive days.

For some users, the holiday literally began on the road. According to Drivee data, in Samara, five passengers welcomed 2026 in a taxi, which was the number of rides during the peak interval of New Year«s night from 23:50 on December 31 to 00:15 on January 1. Across the country, this number was 240 users.

Overall, during the holiday weekend (from December 31 to January 12), Drivee users in the city covered a total of over 680,000 kilometers. The largest number of orders was on January 1. On that day, the main flow of trips was recorded, with some users returning home after celebrations, while others, on the contrary, went to congratulate friends and relatives.

On average, one trip in the city during this period took 15 minutes. The record-breaking trip was 50 kilometers long and lasted 1 hour and 10 minutes.

Service analysts note that trip scenarios during the holidays traditionally shifted from business to entertainment. Thus, shopping and entertainment centers, as well as the airport, were among the top popular destinations — many used the long weekend for tourist trips.

Drivee is a Russian taxi-hailing service operating in over 100 cities across the country. The platform is built on a peer-to-peer model: the passenger sets the price for the trip, and the driver can agree to it or suggest their own. The passenger sees all responding drivers, their ratings, and cars, choosing the most suitable one. This eliminates the influence of hidden algorithms on the cost of the trip.

Drivee offers drivers transparent conditions: no penalties for refusing orders, a visible route before accepting an order without extra charges, a rating based on feedback from real users, bonuses for activity, as well as relatively low commission and no hidden fees.

The service combines city and intercity trips, as well as courier delivery services.

The app is available in the App Store, Google Play, RuStore, and AppGallery.

_{Drivee is a service for ordering passenger and baggage transportation services. It is not a carrier. Services are provided by partners.}