Blogger's Viral Homemade Viagra Recipe Takes Him to Malakhov Show
Nikita Kravchenko from Nizhny Tagil gained fame on social media and became a participant on Andrei Malakhov«s show.
36-year-old food blogger Nikita Kravchenko from Nizhny Tagil, known by the nickname «Krava Nakormit» (Krava Will Feed), has blown up social media with his original recipes. He started filming videos five years ago, and now he has millions of views and hundreds of thousands of subscribers.
Nikita dreams of mastering professional video filming.
Nikita told E1.RU that he entered this field by chance, as he previously had no interest in cooking and didn«t think it would suck him in so much. Read the food blogger»s story in the text by Daria Kostomina.
The Ural native got hooked on cooking after being gifted a cauldron.
«I didn»t know how to cook at all, I had no such hobbies. At most, I used to only be able to boil pelmeni and fry eggs. I don«t like eating the same dishes, I want variety,» says Nikita.
Nikita dreams of fully transitioning to blogging and earning from it.
He always loved watching YouTube and wanted to be closer to it. After the guy was given a cauldron (kazan), he realized it was time to act. His brother helped film several videos, and when Nikita saw the result, he started learning filming on his own.
His family supports Nikita in his blogging endeavors.
On the blocked TikTok, he already has a million subscribers. The guy films recipes with catchy titles: «Viagra at home,» «Mandarin liqueur,» «Meatless cutlets,» «Pelmeni shashlik,» and much more. For example, his homemade Viagra has almost 100 million views.
Alas, the Ural native failed to win over Ivlev.
«I»m not a chef at all, I«m just a blogger: I film about food and construction. Now I»ve started developing all social networks,« shared the blogger.
But he did manage to win over Renat Agzamov!
Before blogging, Nikita worked in the construction sector: he repaired windows, ceilings, and even elevators.
For several months, Nikita worked as a chef in a restaurant.
«For now, I»m still working, but I plan to leave. Blogging is the main income, but there«s a safety net in the form of other jobs. I also work as a marketer. I want to master video at a professional level,» says Nikita.
But such work did not suit him.
He films original recipes and reviews of establishments in his hometown of Nizhny Tagil and Yekaterinburg. In the future, the Ural native plans to become more versatile and tell his subscribers not only about tasty food. His wife helps him with this, often appearing in his videos.
The blogger shared culinary secrets with Andrei Malakhov.
«Videos with my wife really work, where, for example, she cooked something, and I say: wrong, let me teach you,» adds Nikita.
The Ural native«s most-viewed video has garnered almost 100 million views.
The guy is already recognized not only in Nizhny Tagil but all over Russia. In May 2025, he appeared on the popular cooking show «Battle of the Chefs» on the TV channel «Pyatnitsa!» The producers of the project found him on social networks:
On the show, Nikita brought his signature dish — kholodets-eskimo.
«I filmed a video introduction and, of course, got really nervous. It»s one thing when my wife films at home, and another — when there are so many cameras. I need to gain experience.«
On the program, Nikita joined the team of pastry chef Renat Agzamov, because Konstantin Ivlev rejected the participant.
«I brought eskimo-kholodets (a jellied meat popsicle) and Caesar salad. He liked the salad, but the eskimo didn»t have time to set. In the second stage, I was worried that I wouldn«t have time to make dough for chebureki, so I took ready-made. I didn»t manage to go further,« shares the Ural native.
He prepared thoroughly for the program with Ivlev: he got a job for two months in the best restaurant in Nizhny Tagil. However, over time, he realized that this is absolutely not what he wanted to do: the work turned out to be very hard.
«I went to work in a restaurant for an experiment and realized that I don»t want to work in this field. The work is ungrateful, you«re on your feet all the time: no chance to sit down or eat properly. It seems that in restaurants, chefs eat all day, but in reality, it»s not so,« explains the blogger.
The Ural native didn«t stop there and before the New Year went to Andrei Malakhov»s show:
«There, we just talked about New Year»s traditions and prepared an unusual signature salad with mandarins,« says Nikita.
Yuri Martyushev, the head chef of a Yekaterinburg cafe, received the «Golden Knife» — the main prize of Konstantin Ivlev«s popular TV show »Young Knives.« He shared with E1.RU the pain about restaurants in our city.
We collect all interviews with interesting residents of Yekaterinburg (and not only) on a separate E1.RU page. For example, there you can read a conversation with Valentina Alekseeva, the chef of the bistro «Unknown» — she told whether it«s true that men cook better than women.
Also read the interview with chef Mikhail Arakelov about how to find money for a new project. And here is our conversation with restaurateur Kirill Shlaen about successful business during any crisis.
