Krasnodar Residents Embrace Viral Snow Ice Cream Making

Residents of Krasnodar are experimenting with a winter trend by creating ice cream directly in snow, using simple ingredients and no freezer.
Jan 23, 2026
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The homemade ice cream mixture can also be used as a creamy topping for various desserts.
Source:

Maxim Dmitriev / 93.RU

Krasnodar residents have caught on to a viral winter trend and started making ice cream right in the snow. Readers of 93.RU filmed a video showing how they prepare the dessert in yards and near houses — without a freezer or complex equipment.

This snow-based dessert is prepared in just 10 to 15 minutes with continuous stirring.
Источник:

Maxim Dmitriev / 93.RU

The «ice cream on snow» trend has spread across all of Russia. Its essence is simple: in the cold, mix heavy cream (33%) and condensed milk or vanilla sugar in a pot, and an ordinary snowdrift serves as the freezer. For better effect, a small hole is made in the snow and sprinkled with salt — this helps the cold last longer.

The mixture is actively stirred with a whisk until it thickens. 10-15 minutes and the dessert is ready. Participants of the trend assure that the taste of such ice cream is «like in childhood» and even better than store-bought. In the video above, they didn«t wait long and used the resulting mixture as a kind of cream.

In Krasnodar, the weather currently favors such experiments — the city maintains sub-zero temperatures (below 32°F), and there is still enough snow. Forecasters promise frost in the middle of the work week.

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