Ganvest to bring viral meme phrases to Kazan concert

The rapper behind the viral catchphrases 'pepe shneyne vtfa' is set to perform in Kazan, and here's what you need to know about him and his expressions.
Mar 10, 2026
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The rapper, aged 33, rose to fame with his dream-inspired viral phrases and image change.
Source:
Ganvest / Instagram (activity prohibited in the territory of the Russian Federation)

Rapper Ganvest, who experienced a surge of hype in January 2026, will come to Kazan for a concert. The 116.RU editorial team explains who he is, what he«s known for, and how much tickets cost.

Only six tickets remain for his February 7 concert at the Zoloto restaurant in Kazan.
Source:
kzn.kassir.ru

Ganvest«s real name is Ruslan Gominov. He gained widespread fame in 2018 after the release of the track »Zvezdopad« (Starshower). His discography also includes popular songs like »Nikotin« (Nicotine), »Kayfuli« (Enjoying), »Na Rakhate« (On Comfort), »Vika Lyubit Pepe« (Vika Loves Pepe), and others. Additionally, the artist has recorded collaborative tracks with Natan, Instasamka, and Dzhigan.

He frequently wears t-shirts featuring the catchphrases he has sought to trademark.
Источник:
Ganvest / Instagram (activity prohibited in the territory of the Russian Federation)

By the end of 2025, the rapper drastically changed his image and began using strange words and expressions in his speech. As Ganvest himself recounted on one of his shows, these phrases came to him in a dream. They quickly spread across social media and acquired their own meanings: «shneyne» means «Chanel», «pepe» means dad or the frog character Pepe, «fa» signifies approval, and «vtfa» indicates dissatisfaction.

After the popularity of these expressions, Ganvest applied to register them as trademarks. Possibly, in the future, he will start releasing merchandise with these phrases—currently, the artist often appears in t-shirts with such inscriptions.

Ganvest«s concert will take place at the Kazan restaurant Zoloto on February 7. It starts at 23:00. On the ticket sales website, only six seats are left, and the ticket price is 2000 rubles (approximately $22 at current rates).

Recall that on March 8, will perform Filipp Kirkorov in Kazan. Tickets cost from 3,000 rubles (approximately $33 at current rates) to 25,000 rubles (approximately $278 at current rates). Organizers promise that the singer will perform his most popular songs: «Zaika Moya» (My Bunny), «Sneg» (Snow), «Zhestokaya Lyubov» (Cruel Love), «Ya Za Tebya Umru» (I Will Die for You), «Edinstvennaya Moya» (My Only One), «Atlantida» (Atlantis), and others.

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