Family Mortgage: Far Fewer Changes Than Feared
At the end of last year, everyone was talking about one family mortgage per family and a differentiated rate depending on the number of children. While the first point scared few, the second caused outrage among most. The terms were promised to be updated on February 1, 2026. Fortunately, the only change that took effect was a ban on issuing two subsidized housing loans to one family. And with only one change in effect for now, it«s a good time to think about a new apartment. Especially since you can now find excellent options with discounts of up to 1.5 million rubles (about $17,650 at current rates).
In fact, these conditions are available to all citizens, not just happy parents of little angels. And you can take advantage of them when purchasing an apartment in projects developed by PRINZIP in Vtuzgorodok, Pionersky, Avtovokzal, and Uralmash.
Vtuzgorodok: Shartash Park (completion: Q4 2026)
10% discount for full payment or mortgage;
discount of up to 8,000 rubles ($94) per sq. m depending on the installment plan.
Between Blukhera and Barkhotskaya streets, the first of three buildings in Shartash Park is under construction—a quarter where the location dictated the concept. Near the home is Lake Shartash, whose shores are not just a walking area but a site with history. Neolithic settlements were found here, so the project was dedicated to the ancient history of the Urals.
The heart of the quarter will be a courtyard designed in the spirit of a paleopark. It will feature a mammoth-shaped play complex, a sandbox with a replica prehistoric animal skeleton, an outdoor cinema, and a street basketball court.
You can enter the building from the courtyard or the street. The interiors support the overall project idea: a fireplace as a symbol of the hearth, petroglyphs and mammoth imagery as references to cave paintings, and stone-like lamps. Every detail is fascinating to examine.
Currently in Shartash Park, you can choose studios, one-bedroom, and two-bedroom apartments. Finishing is available in two options: pre-finish or full finish, depending on the floor.
In this case, you get a discount and won«t have to spend on renovations. The economics of such a unit:
Base price: 10,106,500 rubles ($118,900 at current rates);
With discount: 9,095,850 rubles ($107,010);
Savings: 1,010,650 rubles ($11,890).
Uralmash: Park Pobedy (completion: Q1 2027)
10% discount for full payment or mortgage;
discount up to 8,000 rubles ($94) per sq. m depending on installment.
In Uralmash, two more sections of the second building of the Park Pobedy residential quarter are being built. There will be three buildings in total. The project«s architecture references post-constructivism and Uralmash»s classic development.
Park Pobedy will also have three courtyards. Each will feature play areas, sports zones, and lounge areas. Once all new buildings are completed, the walking areas will be connected by arches in the buildings, allowing residents to stroll throughout the quarter.
Entrances to the buildings are from both the courtyard and the street. Each entrance hall in the quarter has its own visual accent—a lion sculpture.
The new sections offer different apartment formats: from studios to four-bedroom units. All will be delivered with pre-finish finishing.
If you take advantage of the offer, the price of an apartment will decrease dramatically:
Base price: 14,835,600 rubles ($174,540);
With discount: 13,352,040 rubles ($157,080);
Savings: 1,483,560 rubles ($17,450).
Pionersky: Malevich (completion: Q3 2027)
7–10% discount on two-bedroom apartments with balconies and loggias on floors 8 to 17 of the first section, for full payment or mortgage. The discount amount depends on the floor chosen;
5% discount on other apartments for full payment, mortgage, or trade-in purchase;
discount up to 3%, depending on the installment plan.
In Tramvainiy Lane, a new two-section building is being constructed, which will logically complete the Malevich quarter—the one with the bright towers. Thanks to its color schemes and architecture, the project doesn«t conflict with its surroundings but neatly integrates into the established character of the location.
The courtyard will be two-level. The lower level will feature play and sports areas, while the upper level will have spaces for quiet relaxation and outdoor work. The area will be closed to cars and strangers. You can enter the building from the courtyard or the street—through the lobby.
The project«s concept continues the theme of Kazimir Malevich»s Suprematism, but in the developer«s own interpretation—without literal quoting. Therefore, both the exterior and interiors are done in this style.
The new building offers various apartment formats—from studios to three-bedroom units, all with pre-finish finishing.
The savings will be enough for a good minimalist-style renovation:
Base price: 10,237,580 rubles ($120,440);
With discount: 9,213,822 rubles ($108,400);
Savings: 1,023,758 rubles ($12,044) or 10%.
If a two-bedroom doesn«t suit you, you can choose a three-bedroom apartment on the 10th floor.
The calculation for this option follows:
Base price: 18,221,400 rubles ($214,370);
With discount: 17,310,330 rubles ($203,650);
Savings: 911,070 rubles ($10,718) or 5%.
Avtovokzal: Park Kultury (completion: Q1 2028)
10% discount for full payment, mortgage, or trade-in purchase.
Park Kultury is being built in Bazoviy Lane. It is conceived as a quarter where residential development coexists with full-fledged public space. On a 10-hectare site, they plan to build five buildings of varying heights, a kindergarten, two multi-level parking structures, and a large city park occupying a third of the plot.
Along with the residential quarter, another public park will appear in the city. It will feature 20 different spaces for recreation: yoga lawns, a workout zone, playgrounds, a dog-walking area, and walking alleys. The area will be decorated with art objects.
Art is at the core of the project«s concept. Each building will be dedicated to one artistic direction, with painting being the first. Hence, the interior of the section under construction will be designed in the spirit of an artist»s studio.
The painting theme continues in the courtyard. A play complex styled as an easel and pencil holder will be installed.
Park Kultury offers studios, one-, two-, and three-bedroom apartments. You can choose the finishing format: pre-finish or full finish. In the latter case, new residents can choose the interior color scheme: light, gray, or beige.
The economics of such a unit are as follows:
Base price: 15,485,120 rubles ($182,180);
With discount: 13,936,608 rubles ($163,960);
Savings: 1,548,512 rubles ($18,220).
While clear and affordable purchase conditions are in effect—easily improved with a substantial discount—you can afford to buy a new apartment. Sales department specialists will help you choose a project, layout, and payment method.
Developer of the residential complex «Shartash Park» (construction stage 1): Limited Liability Company «Specialized Developer »Shartash Park«», project declaration at https://наш.дом.рф. Information about the planned kindergarten and shopping center is preliminary and may be changed at the developer«s discretion; construction of these facilities is not part of the residential project. Underground parking construction is planned for subsequent stages; information is preliminary. Developer of the residential complex »Park Pobedy« (construction stage 3): Limited Liability Company »Specialized Developer «Park Pobedy»«, project declaration at https://наш.дом.рф. Developer of the residential complex »Malevich«: Limited Liability Company »Specialized Developer «Malevich»«, project declaration at https://наш.дом.рф. Developer of the residential complex »Park Kultury«: Limited Liability Company »Specialized Developer «Noviy Dom»«, project declaration at https://наш.дом.рф. Information about the landscaping project and plans for the kindergarten and multi-level parking is preliminary. Sales are carried out in accordance with Federal Law No. 214-FZ »On Participation in Shared Construction of Apartment Buildings and Other Real Estate and on Amendments to Certain Legislative Acts of the Russian Federation«. Information on the availability of real estate for sale, terms of acquisition, and discounts is current as of the date of this publication, does not constitute an offer or public offer, and may be subsequently changed by the Developers unilaterally. Details at https://prinzip.su/special_offers. Discounts apply when concluding a purchase agreement on or before February 28, 2026, from the price indicated on the website https://prinzip.su as of the date of the agreement. Mortgage provided by PJSC »Sberbank«. Visualizations of properties and layout diagrams are indicative. Finishing images are illustrations; design and color schemes may be changed by the Developers unilaterally. Changes may be made to the projects in accordance with current legislation of the Russian Federation.
