Tyumen designer creates tiny jackets and hoodies for mini dogs

Elena Matvienko, a Tyumen-based designer, draws inspiration from her Yorkies to craft stylish clothing for miniature dogs.
Jan 23, 2026
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Once a certified designer, Elena Matvienko used to dress people, sewing custom everyday and festive wardrobe items. But 12 years ago, with the arrival of her first dog, a Yorkshire terrier named Audrey, she tried making jackets, coats, and hats for her beloved pet. This marked the beginning of her journey towards her own brand of clothing for miniature dogs, though Elena didn«t know it at the time.

Elena Matvienko fits a tiny jacket on her Yorkshire terrier during a crafting session in Tyumen.
Источник:
Ilya Chikotin / 72.RU

‘In the morning, we wake up, go for a walk, wash paws, have breakfast — and get to work. I don«t have a set number of working hours per day: I work on inspiration. I always tell all my buyers and customers that I sew always in a good mood, meaning it»s not some forced story. Only with inspiration and love for pets,’ our interviewee admits.

For more details, check out the full interview, but for a brief overview of the essentials — watch this video.

By the way, we«ve also shared stories about other unusual hobbies of Tyumen residents. For example:

  • Lyuda the city dweller and Andryushka the programmer: how a family creates toys inspired by their favorite district of Tyumen.

  • Your VAVASHA: how a Tyumen engineer left the factory and created her own clothing brand with a Russian soul.

  • Not only grandmothers knit! How a Tyumen woman quit her beloved job to create designer bags and sweaters.

Read more