New PSB Office Opens in Historic Center of Yaroslavl

As part of its program to relocate to the Yaroslavl region, PSB continues to expand banking infrastructure in the capital of the Golden Ring. Today, in the historic center of Yaroslavl, opposite Znamenskaya Tower, the bank has opened a new-format office.

For Yaroslavl, this is the 11th PSB office and the first in the multicenter format, created jointly with Svyaz.ON (part of the PSB group). The new customer service office is located at 1/2 Svoboda Street.

The space is designed on the principles of ergonomic design and combines digital technologies, comfort, and accessibility: it features banking products and services, as well as digital goods (smartphones, smartwatches, fitness trackers, etc.) and services from the Svyaz.ON network.

The opening ceremony was attended by Vice President and Head of PSB«s Yaroslavl Branch Aleksey Bogachyov, Deputy Branch Manager Maksim Yartsev, General Director of Svyaz.ON Dagmara Ivanova, and Head of the Kirovsky District of Yaroslavl Yuri Yemets.

«Our clients, public sector employees, have repeatedly asked us to open a bank branch in the historic center of Yaroslavl, within walking distance of their workplaces, so they can personally consult with bank specialists at any time to resolve their financial matters,» noted Aleksey Bogachyov. «Last year, many medical organizations, utilities, and transport enterprises in the Yaroslavl region joined PSB»s salary project — the portfolio of active salary cards exceeded 45,000. We understand our clients, care about their comfort, and, of course, accommodate them — we open offices both in the regional capital and in its districts, ensuring the most convenient conditions for service at PSB.«

«The Yaroslavl region is one of the priority regions for Svyaz.ON»s presence. Here we pilot new retail formats that allow us to take customer service to a new level and offer the widest range of goods and fintech products. In the new joint multicenter with PSB, clients will be able to choose products from Svyaz.ON«s endless shelf and purchase them using various financial opportunities. Today, clients look at a multifaceted offering of goods, complementary services, and financial products that simplify purchases and reduce ownership costs, because such a package solves the client»s true task turnkey,« said Dagmara Ivanova.

The PSB and Svyaz.ON office in Yaroslavl is one of the joint partner offices that was designed and implemented from scratch as a presence space with a full set of bank services for individuals and a wide range of multicenter goods and services.

PSB, together with the financial and goods retailer Svyaz.ON, has opened new-format offices for clients at the following addresses:

• in the city of Pereslavl-Zalessky — at 1 Kuznetsova Street;

• in the city of Rostov Veliky — at 13 Karl Marx Street;

• in the city of Gavrilov-Yam — at 5a Kirova Street;

• in the village of Bolshoye Selo — at 7 Sovetskaya Square;

• in the city of Uglich — at 10 Pobedy Street;

• in the city of Danilov — at 16/35 Vyatskaya Street;

• in the city of Poshekhonye — at 6 Sovetskaya Street.

The office in the city of Rybinsk has also been updated.

_{Universal license of the Bank of Russia No. 3251 dated 1 April 2025. OGRN 1027739019142. 150003, Russia, Yaroslavl, Respublikanskaya Street, 16.}