Kupino Ice Cream Transforms Over 15 Years
Over fifteen years, Kupino Ice Cream has followed a path that can be called an example of conscious growth. From a small production with a few items, the company has become a modern factory with a hundred varieties of plombir (a rich, creamy ice cream), its own R&D department, export supplies, and a stable reputation as a brand of natural products.
Today, the company is entering a new stage of its development — a stage of maturity, scaling, and systematic work with innovations.
From Four Flavors to a Hundred
The history of Kupino Ice Cream«s assortment clearly reflects the company»s evolution. At the start, production began with just four basic flavors. Today, the factory«s product portfolio numbers about 100 types: classic plombirs, premium nut flavors, experimental items, and products for partners — market leaders under their own brands. Each new flavor goes from idea to industrial release, where the key filters remain naturalness, safety, and uncompromising taste.
R&D as a Growth Point: Flavors with No Analogues
A separate stage of development was the formation of the R&D department — a team responsible for research, development, and implementation of new recipes. It is here that products appeared that still remain rare for the Russian market: plombir with dandelion jam, a combination of lavender and grapes, cheese plombir with apple-pear jam and caramelized walnuts.
This is the result of systematic work with ingredients, textures, and taste balance. R&D today is a strategic asset of the company, allowing Kupino Ice Cream to set trends itself.
Production Site: Growth of Infrastructure and Capacity
The new stage of the company«s development is impossible without serious investments in infrastructure. In recent years, the production site in Kupino has changed significantly:
Production areas have been expanded,
Refrigeration and warehouse capacities have been increased,
Modern lines and quality control systems have been implemented,
A design upgrade of the ice cream workshop with external landscaping, bright neon lightboxes for the 100th anniversary of Kupino District,
Logistics processes have been optimized.
Looking to the Future Together with the Home Region
In Kupino District last week, the results of socio-economic development were traditionally summarized. Kupino Ice Cream, led by its leader, received a worthy award «For Special Contribution to the Socio-Economic Development of Kupino District,» the honorary pennant «Best Processing Enterprise.» The award was personally received by General Director Alexey Rudenskikh from the head of Kupino District Vladimir Shubnikov at a meeting of labor collectives and the public.
The company and its products have repeatedly been represented from the region at industry exhibitions, competitions, and business missions. One of the landmark points was the gastronomic festival «Tastes of Russia» at VDNKh in Moscow. The visit of the Governor of Novosibirsk Region Andrey Travnikov in 2025 became important support for the team.
Team as Co-author, Not a Resource
General Director Alexey Rudenskikh has repeatedly emphasized that a sustainable business is built on systemic solutions. In recent years, the volume of internal training programs in the company has grown significantly. This is not only about professional development but also about developing managerial and personal skills.
The team enthusiastically supported the manager«s initiative to be among the first productions in the region to join the national project »Labor Productivity.« The focus is on process optimization, cost management, and lean manufacturing with active participation of line teams. Sustainable effect is achieved when changes are accepted and supported by the employees themselves: the Kupino Ice Cream factory was awarded the status of »Model Enterprise of the Region« and has already shared experience with teams of other production enterprises in Novosibirsk Region.
Industrial Tourism and Career Guidance
The factory is gradually opening up to external audiences: students, partners, residents of the region. For several years, the direction of industrial tourism has been gaining momentum. These are not excursions «for the sake of it,» but investments in the future of the industry. The company develops career guidance projects jointly with universities, industrial tourism, and training programs within the company — this allows forming a personnel reserve and developing expertise without sharp fluctuations in staff numbers.
Confident Look to the Future
Fifteen years for a production company is an opportunity to check if the chosen vector is correct. The history of the factory shows: betting on naturalness, technological advancement, and respect for the product, consumer, and team can be a sustainable business model. The growth of trust from the market is confirmed not only by demand but also by the number of passed inspections and international audits.
Today, Kupino Ice Cream is one of the largest producers of natural ice cream in Siberia. Plombirs from Kupino are known far beyond the home region. More than 10 years of successful export to Kazakhstan, China, Kyrgyzstan, Belarus, and participation in the Made in Russia program prove the trust of foreign partners.
An important point of dialogue with partners will be the international exhibition «ProdExpo-2026» (18+), which this year for the first time in many years will be held at the MVTs «Crocus Expo». You can get acquainted with the products and team at stand 3B055, pavilion 1, hall 3, dairy cluster.
Kupino Ice Cream factory:
info@mykupino.ru;
VKontakte;
Telegram;
mykupino.ru.
