Good Lombard: 'We Don't Want to Be Best' After 17 Years
Good Lombard marks its seventeenth anniversary this year.
Good Lombard turned 17 today. Over this time, the organization has grown into a large network of 28 branches in 6 cities. The number of clients who trust them with their valuables and stories has exceeded 100,000 people.
The pawnshop network has sponsored animals at Yekaterinburg Zoo.
— We do not set ourselves the task of becoming the best; our cherished goal is to be there when financial support is needed, without loss of property and while preserving a person«s peace of mind. Thank you for being with us! — shared representatives of Good Lombard.
Good Lombard positions itself as a modern and humane financial service.
17 Years Is Just the Beginning
As they say in the organization, the number 17 on the cake is not a reason to rest on their laurels. It is a starting point for new changes.
— We continue to expand our geographic presence, implement digital technologies for your convenience, but we promise to keep one thing unchanged — our philosophy. We do not want to be the best among pawnshops. We want to be the only ones you would want to turn to in a difficult moment, knowing that here you will be met not with cold numbers, but with understanding and reliability. Thank you for trusting us with what is most valuable. Happy birthday to us and first and foremost to you — our clients! — said representatives of Good Lombard.
Gift for the 17th Anniversary
For not the first year, Good Lombard has been actively involved in charity, helping the Center for Social Assistance to Families and Children in the city of Bogdanovich (Sverdlovsk Oblast). Continuing good deeds, in honor of the birthday, the organization decided to take on sponsorship at the Municipal Budgetary Institution of Culture «Yekaterinburg Zoo,» and it has made friends — a fennec fox and a serval.
From Ambitions to Meanings
Seventeen years is the age when youthful maximalism gives way to awareness. At the beginning of the journey, many companies strive to «conquer the market,» «become number one,» and «outpace competitors.»
— We also went through this stage. But today, looking back, we understand: the title of «the best» is just a line in a rating. For a person facing temporary difficulties, what matters is not our status, but our humanity. Our main focus today is the client and the internal transformation of the company. We have consciously chosen the path of customerocracy. This means that at the head is not the director or shareholders, but you. We spend time not on endless bureaucratic approvals, but on listening to everyone who walks through our doors, — share at Good Lombard.
Against the Rules of the Business Model
The traditional pawnshop model is often based on the expectation that the item will remain in the business«s ownership. Good Lombard, however, goes against these rules. Their goal is to help clients preserve their property.
— We understand that behind every gold ring, watch, or piece of technology lies its own story: a family heirloom, a gift from a loved one, or the result of long labor. Therefore, we promise: all your property held in pledge, we will protect to the last, offering individual agreements and flexible redemption terms. It is more beneficial for us that you return for your item and leave with a smile, than to get a one-time profit from selling the goods, — say representatives of Good Lombard.
Trust Is the Currency of the Future
All the work of Good Lombard is built on feedback, trust, and openness. Over 17 years, the organization has understood that trust cannot be bought with advertising — it can only be earned through years of honest work.
What «being there» means in their understanding:
when the appraiser sees in you not a «borrower,» but a partner;
when the contract terms are transparent and understandable even to a child;
when the company is ready to meet halfway if circumstances have changed.
— We are transforming internal processes so that a visit to the pawnshop does not cause a feeling of awkwardness. Today it is a modern financial service, as familiar as a banking app, but with a much more «live» and warm approach, — report representatives of Good Lombard.
How Can the Pawnshop Become Even Better for You?
If you have ideas on how to make the service of Good Lombard more convenient, or you want to share your story of interaction with the network, simply write in the comments below. Your opinion is what helps Good Lombard remain truly good.
