Finalists Turn to Stickers and Videos for Votes
Voting for the people«s business of the Arkhangelsk Region in northwestern Russia is in full swing. Residents will determine the leaders in each category, from coffee shops to medical centers, and cast their vote for the coolest company, in their opinion. Finalists themselves can urge their clients to vote in various ways, including getting creative. Here»s how award participants from the top 100 are already promoting themselves.
All companies that made the shortlist received a free set of branded promotional materials for the People«s Award. These include bright and stylish diplomas, stickers, posters, and table tents that catch the eye and fit perfectly into any interior.
The entrance set is placed both on the street and indoors: for example, at the reception desks of beauty salons and clinics, at supermarket checkouts, on stands with other diplomas and certificates.
Another tactic our finalists use is posting stories on Yandex Maps.
A creative approach can increase the chances of winning the vote. Social media posts can be played out in different ways. For example, like this:
Other top companies went even further and recorded funny videos to get more people to vote for them. Using a viral trend, employing a neural network, and even recording a song — that«s what entrepreneurs are ready to do!
Let us remind you that on 30 January, a ceremony honoring the finalists of the 29.RU People«s Award was held at the government of the Arkhangelsk Region.
We showed how this large-scale event for the region took place for the first time.
