Arkhangelsk Entrepreneurs Share Secret to Public Love
Entrepreneurs from Arkhangelsk shared the secrets of winning public love at the semifinal of the People's Award, where residents selected the most trusted companies.
Apr 28, 2026 0

Finalists of the People«s Award spoke with 29.RU about their secrets to success.
Source:
Residents of Pomorje have selected the «golden hundred» companies they trust the most. In late January, the semifinal of the People«s Award 29.RU took place. Business representatives explained how to win people»s love and shared their secrets.
Arkhangelsk entrepreneurs reveal the secret to earning public love through sincerity.
Источник:
Designer Anna Zlotko believes that the love of northerners can be earned through sincere and genuine interest in one«s work.
«Now people absolutely sense falseness. And when you want to be in trend and start talking about how you love the North or how you love your roots, honor them, and it is not sincere, not from the heart — it is very noticeable. But when you are the continuation of your story, when you are imbued, and the North lives in your blood, in your head, in your heart, and you convey it not only with words but also with your actions and deeds.»
Alexey Makarov, a dermatologist at the Psoriasis Center clinic, agrees with Anna.
«In fact, winning people«s love is quite easy when you approach your work with soul, with a smile, with constant care for patients.»
Artyom Kraus, founder and teacher of a drum studio, said the same.
«I absolutely love doing this, and I love that people manage to achieve certain results. So, essentially, the secret is love for one«s work.»
Let us remind you that voting for the People«s Award is ongoing, and right now it is being decided which 10 companies in Arkhangelsk will be named the best on February 26. You can influence the outcome today: if you care about housing quality, district development, and clear market rules, you can support your favorite on the award website: 29.ru/award/votes.
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