Yekaterinburg Beauties' Earnings from Business and Beauty

Many stars hailing from Yekaterinburg can boast not only popularity but also entrepreneurial skills. E1.RU decided to look at what our famous beauties earn from, besides their main activities.

Sofia Nikitchuk

Model and Miss Yekaterinburg 2014 Sofia Nikitchuk has opened several businesses, such as a clothing store and a beauty salon.

In 2024, it became known that she decided to close her Nikiso showrooms in Moscow and Dubai, as well as suspend online sales on the website. The brand lasted five years. Currently, liquidation of the collection continues in one of the online stores.

According to the Kontur.Focus service, the business was registered to sole proprietor Sofia Nikitchuk in 2019 in Snezhinsk (Chelyabinsk Oblast). Data on revenue and other financial indicators are not disclosed. From 2020 to 2022, the entrepreneur received 12 different subsidies and grants from the state for an implausibly modest sum of 89,000 rubles (approximately $890 at current rates).

In addition to the clothing store, a beauty salon named Nikiso Space is registered under Nikitchuk«s name, which continues to operate in the center of Moscow. Prices here are above average: a basic manicure costs 3,700 rubles (approx. $37), a women»s haircut — 10,500 rubles (approx. $105), and makeup — 7,400 rubles (approx. $74).

The salon«s website lists only positive reviews. However, ratings for the establishment on navigation services are completely different: on one — 4.3, on another much lower — 2.4.

“An excellent salon for quick and quality preparations. The «four hands» service (makeup and styling) saves a lot of time. Simultaneously, they do manicure and pedicure — I leave the salon completely ready for an event. Pleasant atmosphere, polite and friendly staff,” wrote one of the clients.

However, many visitors complain that an unfriendly atmosphere prevails in the salon, and services are provided poorly.

“I do not recommend visiting this salon! Rude staff! Terrible service! Makeup and styling — simply awful… Read the reviews and don«t go to this salon. A waste of time, your money, and nerves,” shared a visitor.

“The administrators met with an evaluating glance, did not offer coffee or water. The master was rude the whole time, for example, said that my ends «look wretched» and it«s »terrible« that I wash my hair every day. I would give 0.5 points if it were possible,” added another.

Yekaterina Gizhevskaya

Blogger Yekaterina Gizhevskaya, who has 378 thousand subscribers, launched her clothing line Gizhik in 2025. The business is registered to her sole proprietorship, with no data on revenue. In 2024, she shared that she managed to reach an income of one million rubles.

The blogger gained fame through her collaborative videos with Ivan Kagilev. They filmed comedic videos on the topic of relationships between men and women. After the blocking of many social networks, she took a break from her blogging career and began trying herself in other professions.

On social media, about 40 thousand people are already subscribed to the store. A classic designer suit can be bought separately or together — in total it will be 50,000 rubles (approx. $500). The most expensive item — a coat with pleats for 38,000 rubles (approx. $380).

The blogger also ships her products worldwide: to Europe, America, Asia, and CIS countries. Three stores are located in Saint Petersburg.

Ilana Dyldina

In 2020, actress from «Ural Dumplings» Ilana Dyldina launched her own line of hair care products, Ilana Beauty, as she herself has very beautiful long locks that she is proud of.

In the company LLC «Zhenskaya Sila» (Women«s Power), her husband and businessman Dmitry Dyldin is also listed. The firm»s revenue compared to 2023 decreased by 25% and amounted to 832,000 rubles (approx. $8,300). The business became loss-making by 159,000 rubles (approx. $1,600).

Ilana sells her products on marketplaces: the most expensive item costs 1,600 rubles, and the most budget — 278 rubles.

One of the most popular products — a moisturizing shampoo with keratin. Its rating — 4.7. Many buyers wrote in reviews that the product lathers poorly, smells strange, and does not keep hair clean for long. However, some liked the keratin straightening effect.

Marina Filatova

Blogger and stylist Marina Filatova also created her own clothing brand. Her Pafigizm stores are in Yekaterinburg, Moscow, Kazan, and Novosibirsk.

In the company LLC «PFM», which was created in 2022, another founder — Yekaterina Anikina — is also listed. She is also the director. According to data from the end of 2024, revenue amounted to 118 million rubles (approximately $1.18 million), which is 141% more compared to 2023, and profit — 9 million rubles (approx. $90,000).

The catalog includes outerwear, jackets, jumpers, and various accessories. For example, dresses can be purchased from 9,900 to 21,500 rubles. Jackets cost about 50,000 rubles.

On social media, nearly 150 thousand people follow the brand.

Yulia Vlasova

Model Yulia Vlasova, who was once rumored to have a romance with Hollywood actor Johnny Depp, is building her business outside Russia.

It is known that the beauty opened a beauty salon in Prague. Officially, there was no information that it is no longer operating, but the studio«s last posts on social networks date back to 2024. In this location, a different beauty salon now operates. Probably, it is no longer run by Yulia.

Recently, Yulia announced a new project — a jewelry store.

“Sometimes, to hear yourself, you need to take a pause. This year became for me a time of silence, rethinking, and returning to what truly matters. And today I return with special trepidation to what I truly love — to the world of stones, beauty, and creating jewelry with soul. During this time, much fell into place, much acquired new value, and that is how my jewelry project was born,” wrote Vlasova.

Stars of «Ural Dumplings» are known not only for their acting talents. Read how some show participants opened their night clubs, beauty salons, and others even promoted their own brand.

We also told how the children of Ural celebrities look and live.

* The social network is banned in the territory of the Russian Federation.