Suzuki Jimny Leads Japanese Car Sales in Primorsky Krai

The most popular model among Japanese cars in October–December in Primorsky Krai (Russia) was the Suzuki Jimny. According to Avito Auto, a classifieds platform, whose experts analyzed demand and average prices on the secondary market at the end of 2025, its average price was 1.6 million rubles (approximately $17,600 at current rates).

Demand is measured by the number of views of the seller«s phone number and chats in each listing.

The dynamics of average prices depend not only on changes in the cost of specific models but also on changes in market structure. The more affordable versions of a particular model or budget vehicles of a specific brand are available for sale, the lower their average price.

The Suzuki Jimny is often called a «mini-jeep» or «pocket-sized off-roader,» and it is popular for both extreme off-roading and daily commutes. It is an iconic Japanese compact frame-based SUV. It regained popularity after the 2024 sanctions, thanks to its small engine displacement and high off-road capability.

In the fourth quarter of 2025, the most in-demand brands were Toyota, Honda, Nissan, BMW, and Mercedes-Benz. The top five most popular models were the Suzuki Jimny, Honda Stepwgn, Toyota Land Cruiser, Honda Fit, and Toyota Alphard.

Compared to the third quarter of 2025, demand in October–December increased most significantly for BMW cars — 52.5%, Suzuki — 48.9%, UAZ — 34.4%, and SsangYong — 15.6%. Among Japanese market models, the leaders in growth were: Honda Shuttle — popularity increased 2.3 times, Suzuki Escudo — 2.2 times, as well as Toyota Corolla Axio, Honda Vezel, and Lexus NX.

Some manufacturers and models also saw price decreases. For example, the Mercedes-Benz S-Class price dropped by 28%, to 3.6 million rubles (approximately $39,600 at current rates), the Mitsubishi Pajero by 25%, to 900 thousand rubles (approximately $9,900), the Suzuki Escudo became cheaper by 17.6%, to 700 thousand rubles (approximately $7,700), the Toyota Land Cruiser by 12.5%, to 3.3 million rubles (approximately $36,300), and the Mazda CX-3 by 11.5%, to 1.1 million rubles (approximately $12,100).