Chicken Prices Soar in Tolyatti: Photo Report from 5 Stores
Residents of Samara have complained about rising food prices. People in the region noticed that chicken meat has literally soared in price. The editorial team of 63.RU visited popular stores to find out how much whole chickens, fillets, breasts, thighs, drumsticks, and wings cost now.
Chicken
According to the Samara Region Statistics Service (Samarastat), the largest price increases in the Samara region in 2025 were recorded for chicken and fish. We are interested in chicken: from January to October 2025, chilled and frozen poultry meat became 25.3% more expensive compared to October 2024.
Economist Nikolai Kulbaka told our colleagues from MSK1.RU why prices have risen.
«Feed, equipment — there are many factors. High demand for chicken also played a role because other meats are becoming more expensive. Everything will gradually become more expensive,» the expert explained.
We checked chicken meat prices in stores: «Auchan», «Pobeda», «Pyaterochka», «Magnit», and «Privoz».
«Auchan»
The supermarket has a lot of chicken meat. Let«s start with whole chickens. Those labeled halal cost from 229 rubles (about $3 at current rates) to 299 rubles (about $3 at current rates) per kilogram.
«Kurinoe Tsarstvo» sells whole chickens for 249 rubles (about $3 at current rates) per kilogram. Alfoor is more expensive — 279 rubles (about $3 at current rates) per kilo.
«Petelinka» costs 259 rubles (about $3 at current rates) per kilogram. This is the discounted price: the regular price is 299 rubles (about $3 at current rates). «Nasha Ptichka» is quite budget-friendly: a kilogram can be bought for 209 rubles (about $2 at current rates).
The most cost-effective option is a broiler chicken from the «Kazhdy Den» brand — 179 rubles (about $2 at current rates) per kilogram of product.
Prices for chicken fillet are also steep: the cheapest specimen is 219 rubles (about $2 at current rates) per kilo. «Latifa» costs from 554 rubles (about $6 at current rates) to 589 rubles (about $7 at current rates), «An-Nur» — 579 rubles (about $6 at current rates). A budget option from the company «Agrosila» will cost the buyer 349 rubles (about $4 at current rates) per kilogram.
The cheapest is Auchan«s own brand. They ask 399 rubles (about $4 at current rates) per kilogram of product. «Petelinka» with a discount will cost 449 rubles (about $5 at current rates), and «Selo Zelenoe» — 479 rubles (about $5 at current rates).
Prices for thigh fillet are particularly high: the maximum cost of such product reaches 600 rubles (about $7 at current rates).
«Nasha Ptichka» will cost buyers 499 rubles (about $6 at current rates) per kilogram. «Kurinoe Tsarstvo» — 539 rubles (about $6 at current rates). «Agrosila» is sold for 439 rubles (about $5 at current rates) per kilogram. The most expensive fillet is «Petelinka». For a kilogram of product, you will have to pay a whole 599 rubles (about $7 at current rates).
Drumsticks are not cheap either: depending on the manufacturer, the price varies from 229 rubles (about $3 at current rates) to 379 rubles (about $4 at current rates). «Latifa» costs 359 rubles (about $4 at current rates) per kilo, «An-Nur» — 379 rubles (about $4 at current rates). Thigh fillet from «Agrosila» is also mixed in here. Its price is 279 rubles (about $3 at current rates) per kilogram. Thigh with backbone can be bought for 259 rubles (about $3 at current rates) per kilogram on discount. The price before the promotion is 299 rubles (about $3 at current rates).
A broiler chicken from the company «An-Nur» will cost 229 rubles (about $3 at current rates) per kilogram of product.
Drumsticks from «Selo Zelenoe» are sold here for 329 rubles (about $4 at current rates) per kilogram.
Wings are the cheapest: the price for this product starts from 119 rubles (about $1 at current rates) — this is the most budget option.
Thighs with backbone from «Nasha Ptichka» on promotion cost the same as «Kazhdy Den» — 199 rubles (about $2 at current rates) per kilogram. Wings from «Nasha Ptichka» without a discount would have cost buyers 419 rubles (about $5 at current rates). Currently, a discount is in effect, and they can be bought for 299 rubles (about $3 at current rates) per kilogram.
«Magnit»
In this store, the selection is smaller.
A broiler chicken from the producer «Akashevo» costs 174 rubles (about $2 at current rates) per kilogram.
«Selo Zelenoe» is more expensive: 249 rubles (about $3 at current rates) per kilogram.
Chilled broiler chicken breast from «Akashevo» will cost the buyer 259 rubles (about $3 at current rates) per kilogram of product. For «Nasha Ptichka», the price is not displayed.
«Akashevo» sells thigh fillet in «Magnit» for 209 rubles (about $2 at current rates) per kilogram. «Kurinoe Tsarstvo» is sold for 339 rubles (about $4 at current rates).
Breast from «Kurinoe Tsarstvo» costs 249 rubles (about $3 at current rates) per kilogram of product. Drumsticks from «Akashevo» will cost buyers 379 rubles (about $4 at current rates) on promotion.
A kilogram of drumsticks from «Kurinoe Tsarstvo» costs 249 rubles (about $3 at current rates). For many items, prices are simply not displayed in the refrigerator.
«Pobeda»
The grocery discounter offers a chicken from «Akashevo» for 184 rubles (about $2 at current rates) per kilogram. The halal option is ten rubles more expensive.
Thigh fillet «Akashevo» costs 144 rubles (about $2 at current rates) per kilogram, breast from the same producer will cost 274 rubles (about $3 at current rates). «Nasha Ptichka» is more expensive — 369 rubles (about $4 at current rates) per kilogram. Drumstick «Akashevo» is sold for 189 rubles (about $2 at current rates) per kilogram.
«Privoz»
The butcher shop has never been known for low prices. Promotions and discounts here are rare. A kilogram of «Lux» drumsticks here costs 329 rubles (about $4 at current rates), chicken breast — 329 rubles (about $4 at current rates), and fillet — 429 rubles (about $5 at current rates).
Chicken wings cost 279 rubles (about $3 at current rates) per kilogram at «Privoz». For drumsticks and thighs, they ask for 10 rubles more. A kilogram of drumsticks can be purchased for 319 rubles (about $4 at current rates).
A chicken from Mordovia will cost 295 rubles (about $3 at current rates) per kilogram, and «Domashnyaya» — 349 rubles (about $4 at current rates).
«Pyaterochka»
The chain of «neighborhood» stores turned out to be even cheaper than the discounter «Pobeda». A broiler chicken from «Akashevo» is sold here for 164 rubles (about $2 at current rates) per kilogram.
Chicken breast from the producer «Myaso Ptitsy iz Mari El» costs 289 rubles (about $3 at current rates) per kilogram. But products nearing their expiration date can be bought for 189, 173, or 159 rubles (about $2 at current rates each).
Thigh fillet has already been snapped up by buyers. In «Pyaterochka», this product costs 219 rubles (about $2 at current rates) per kilogram.
A kilogram of chicken drumsticks from «Akashevo» is sold here for 269 rubles (about $3 at current rates). For other goods, the price is not presented.
And here is a big overview from Samarastat: in the region, beef, lamb, cheeses, fish, and black tea have increased in price the most.
