Senior saleswoman raps to nationwide fame in Russia

Lyudmila Krasnoperova, a 67-year-old market vendor from Yekaterinburg, has become a social media sensation by posting daily rap videos that attract thousands of followers.
Nov 23, 2025
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This video documents a pensioner«s unexpected rise to social media stardom through rap.
Источник:
Kirill Kushnov / E1.RU

Meet Lyudmila Krasnoperova, a 67-year-old woman many call the rap mom of Yekaterinburg. The vendor from Novomoskovsky Market has long been famous for her online videos, posting dozens each day set to modern tracks.

Lyudmila stands out not only for her musical taste but also for her flashy outfits adorned with numerous gold necklaces and bracelets. Her blog has already amassed 65,000 subscribers from around the globe. Watch how this saleswoman became a social media star in the E1.RU video above.

Lyudmila«s fascination with rap music started through her son»s teenage interests.
Source:
Maxim Butusov / E1.RU

Lyudmila developed a love for rap when her son was 15 years old.

«He was growing up like a normal boy. At first, he liked Natasha Korolyova, then Modern Talking, and right after that — hardcore rap. But you can»t listen to it just anywhere: not at work, not at home. So when he turned eighteen, I bought him a car so he could listen in it. A very stylish one, with tinted windows and a powerful sound system. If he liked it, then I liked it too, because he«s my son,» the saleswoman explains.

Lyudmila first appeared on social media in 2008. Initially, she just shared photos, but later began making videos.

Lyudmila admits that she knows all Russian and foreign rap by heart, but she doesn«t favor every artist. For instance, she»s indifferent to Vitya AK, but sometimes listens because he«s popular with the crowd.

Her lavish gold jewelry would make many famous rappers green with envy.
Source:
Kirill Kushnov / E1.RU

Some of Lyudmila«s videos rack up millions of views. Occasionally, foreign audiences comment, but the vendor ignores the hate and »advice«.

»They«re always writing about Trump and the actor from »The Silence of the Lambs«. I don»t block anyone; let them live and stew in their own juice. I«m a border guard»s wife, and they write to me: «Trump», but he«s nowhere near. They also like to criticize working hands, but with these hands I»ve already moved mountains,« the Yekaterinburg native shares.

She has committed countless Russian rap lyrics to memory over the years.
Source:
Kirill Kushnov / E1.RU

You«ve probably heard Enigma»s music on Vaynera Street. It«s played by renowned Yekaterinburg violinist Viktor Smirnov, who sells out-of-fashion compact discs that tourists love to buy as souvenirs. Make sure to read his story.

We also covered how active grandmother Natalya Sablina never gives up her skates: she has won several Russian and international figure skating competitions and even performed with Olympic champion Alexei Yagudin on the show »Ice Age« on Channel One.

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