Coffee Prices Soar in Samara Stores, Survey Shows

A price check in six popular Samara supermarkets reveals that coffee costs are rising sharply, with some brands doubling in price over recent years.

Mar 1, 2026

The variety of prices is overwhelming, but a closer look at the tags reveals more detail.
Source:
Roman Danilkin / 63.RU

Grocery shopping continues to disappoint Samara residents. Now, they may have to forgo not only beef but also their favorite morning drink — coffee. Prices for this liquid energy are steadily creeping upward.

Coffee prices have risen to nearly fantastic levels according to recent observations.
Source:
Polina Avdoshina / Gorodskiye Media

This trend affects both instant and bean coffee. According to Samarastat, coffee prices showed the highest increase. Instant coffee, which averaged 2,979 rubles (approx. $33 at current rates) per kilogram, is now sold for 3,390 rubles (approx. $38). Ground and bean coffee rose by almost 300 rubles: from 1,611 rubles (approx. $18) to 1,910 rubles (approx. $21) per kilogram.

Coffee enthusiasts are unlikely to abandon their favorite drink even if prices double.
Source:
Roman Danilkin / 63.RU

«In fact, we are seeing price increases. According to market estimates and consumer observations, over the last 2–3 years, many popular brands of ground and bean coffee in supermarkets have become 50–100% more expensive or more. A package that cost 300–400 rubles (approx. $3–4 at current rates) in 2021 is now 600–800 rubles (approx. $7–9) and above,» said Anna Belikova, SEO of the coffee brand Elbeans, to MSK1.RU.

This option remains the most popular choice for many daily consumers.
Source:
Roman Danilkin / 63.RU

A photojournalist from 63.RU visited six Samara stores to look at the updated price tags.

There is a selection available, but the high prices are noticeably steep.
Source:
Roman Danilkin / 63.RU

Fix Price

A 160-gram jar costs 170 rubles more than a 190-gram one, raising suspicions.
Source:
Roman Danilkin / 63.RU

The fixed-price store chain sells instant coffee at the following prices:

What kind of coffee do you typically select for your own consumption?
Source:
Roman Danilkin / 63.RU

Bean and ground coffee cater to those who enjoy brewing with machines or Turkish pots.
Source:
Roman Danilkin / 63.RU

«Zhokey» 90 grams — 229 rubles (approx. $3 at current rates);

Prices here are lower compared to those found at the Auchan supermarket chain.
Source:
Roman Danilkin / 63.RU

Consider how high the prices would be without any discounts applied at all.
Source:
Roman Danilkin / 63.RU

Royal Signature 250 grams — 299 rubles (approx. $3 at current rates);

The advertised discounts appear large, but their true value is uncertain.
Source:
Roman Danilkin / 63.RU

In this location, the discounts offered are relatively smaller in size.
Source:
Roman Danilkin / 63.RU

Nescafe Gold Barista 85 grams — 399 rubles (approx. $4 at current rates);

Coffee blended with chicory might come as a surprise to some shoppers.
Source:
Roman Danilkin / 63.RU

This brand is less popular compared to other available options on the shelf.
Source:
Roman Danilkin / 63.RU

Rich D«Or Irish Cream 85 grams — 149 rubles (approx. $2 at current rates);

The prices here show minimal difference from those at the Magnit supermarket.
Source:
Roman Danilkin / 63.RU

The caramel flavor seems to be preferred over other varieties by many.
Source:
Roman Danilkin / 63.RU

Fresco Arabica Black 90 grams — 299 rubles (approx. $3 at current rates);

Someone decided to indulge themselves and took a jar of coffee home.
Source:
Roman Danilkin / 63.RU

Flavored coffee options are priced lower than natural, unflavored coffee varieties.
Source:
Roman Danilkin / 63.RU

Jardin Deep Dark 95 grams — 319 rubles with store card and 349 without (approx. $4 at current rates);

Grand Extra 80 grams — 199 rubles (approx. $2 at current rates);

Monarch Velvet 95 grams — 349 rubles with card and 399 without (approx. $4 at current rates);

Monarch Tropical Selection 90 grams — 349 rubles (approx. $4 at current rates);

Monarch Crema 95 grams — 349 rubles (approx. $4 at current rates);

Le Cafè Mocca 87.5 grams — 229 rubles (approx. $3 at current rates);

Monarch Original 60 grams — 229 rubles (approx. $3 at current rates).

Freeze-dried coffee available at Fix Price:

Gol MacCoffee 90 grams — 279 rubles with card and 299 without (approx. $3 at current rates);

«Black Card» Exclusive 47.5 grams — 133 rubles (approx. $1 at current rates);

Senator Parliament 90 grams — 199 rubles (approx. $2 at current rates);

Monarch Gold 110 grams — 399 rubles with store card and 449 without (approx. $4 at current rates);

Monarch Miligrano 70 grams — 349 rubles (approx. $4 at current rates);

Tibio Gold Selection 40 grams — 133 rubles (approx. $1 at current rates);

Grand Gold 45 grams — 99 rubles (approx. $1 at current rates).

200 grams of ground coffee «Black Card» is sold for 299 rubles (approx. $3 at current rates).

Auchan

Instant coffee «Nescafe Gold» and «Nescafe Aroma» are sold here in 190-gram glass jars. The price for any type is 749 rubles without a store card; with a 10% discount, the drink can be purchased for 669 rubles (approx. $7 at current rates).

130 grams of «Nescafe Classic» sells for 379 rubles (approx. $4 at current rates). The same price is for «Crema,» but it has ten grams less. For 130 grams of «Nescafe Gold» in a doy-pack, they ask 728 rubles (approx. $8 at current rates). 75 grams of «Barista» will cost the buyer 349 rubles (approx. $4 at current rates).

For 299 rubles (approx. $3 at current rates), you can purchase a 95-gram glass jar of «Nescafe Classic» and «Crema.» «Gold» without a discount costs 514 rubles for 95 grams (approx. $6 at current rates), but with a card it«s cheaper — 419 rubles (approx. $5 at current rates). 95 grams of »Nescafe Gold Aroma« will cost the buyer 499 rubles (approx. $6 at current rates).

95 grams of Carte Noire in a glass jar costs 649 rubles (approx. $7 at current rates). Jardin Guatemala Atitlan 95 grams will cost 329 rubles (approx. $4 at current rates), and 150 grams in a doy-pack — 539 rubles (approx. $6 at current rates).

A 190-gram jar of Fresco Arabica costs 999 rubles (approx. $11 at current rates).

Look at the price tags for Monarch in glass jars.

900 grams of Monarch Original can be purchased for 4,299 rubles (approx. $48 at current rates).

Prices for ground coffee start from 299 rubles (for 90 grams, approx. $3 at current rates) and go up to 1,296 rubles (for 200 grams, approx. $14 at current rates).

Krasnoye & Beloye

In this alcohol market, the selection is not very large. There is only instant coffee.

Prices for the drink are as follows:

Egoiste Cafè X.O. 100 grams — 899.99 rubles (approx. $10 at current rates);

Egoiste Cafè Noir 100 grams — 609.99 rubles (approx. $7 at current rates);

Carte Noire 95 grams — 569.99 rubles (approx. $6 at current rates);

Monarch Gold 95 grams — 399.89 rubles (approx. $4 at current rates);

Monarch Gold 190 grams — 699.99 rubles (approx. $8 at current rates);

Monarch Brazilian Selection 180 grams — 678.99 rubles (approx. $8 at current rates);

Monarch Miligrano 90 grams — 399.89 rubles (approx. $4 at current rates);

Tibio Gold Selection 95 grams — 349.89 rubles (approx. $4 at current rates);

Jardin Guatemala Atitlan 95 grams — 299.89 rubles (approx. $3 at current rates);

Jardin Gold Arabica 95 grams — 298.99 rubles (approx. $3 at current rates);

Jardin Arabica Oro 170 grams — 539.89 rubles (approx. $6 at current rates);

MacCoffee Arabica 90 grams — 268.89 rubles (approx. $3 at current rates).

Magnit

The supermarket offers instant, ground, bean, and freeze-dried coffee.

Prices for 250 grams of ground coffee start from 199 rubles (approx. $2 at current rates) and go up to 629 rubles (for 200 grams, approx. $7 at current rates). The cheapest beans cost 379 rubles for a small package (approx. $4 at current rates). A huge bag can be purchased for 1,899 rubles (approx. $21 at current rates) or 2,499 rubles (approx. $28 at current rates).

Prices for Monarch coffee:

instant Gold 95 grams — 469.99 rubles with a 47% discount (approx. $5 at current rates);

freeze-dried Brazilian Selection 180 grams — 799.99 rubles with a 50% discount (approx. $9 at current rates);

freeze-dried Asian Selection 150 grams — 499.99 rubles with a 61% discount (approx. $6 at current rates);

instant Original 160 grams — 569.99 rubles with a 58% discount (approx. $6 at current rates);

instant Original 95 grams — 429.99 rubles with a 52% discount (approx. $5 at current rates).

Prices for «Nescafe»:

freeze-dried «Gold» with added ground coffee 95 grams — 469.99 rubles with a 45% discount (approx. $5 at current rates);

freeze-dried «Inspired by Asia» with ground Arabica 155 grams — 649.99 rubles (approx. $7 at current rates);

freeze-dried «Gold» with added ground coffee 190 grams — 649.99 rubles with a 59% discount (approx. $7 at current rates);

freeze-dried Alta Rica 170 grams — 699.99 rubles with a 53% discount (approx. $8 at current rates);

instant «Crema» 170 grams — 699.99 rubles with a 53% discount (approx. $8 at current rates);

freeze-dried «Gold Barista» 85 grams — 469.99 rubles with a 45% discount (approx. $5 at current rates).

Another popular brand is Jardin. Consider the price tags:

instant Colombia Medellin 240 grams — 799.99 rubles with a 36% discount (approx. $9 at current rates);

instant Guatemala Atitlan 190 grams — 679.99 rubles with a 32% discount (approx. $8 at current rates);

freeze-dried Gold Arabica 95 grams — 349.99 rubles with a 35% discount (approx. $4 at current rates).

Pobeda

In the discounter, the selection is small. We look at the price tags:

freeze-dried Jardin Gold 190 grams — 559.9 rubles (approx. $6 at current rates);

instant Milagro Gold 190 grams — 499.9 rubles (approx. $6 at current rates);

freeze-dried Monarch Velvet 190 grams — 669.9 rubles (approx. $7 at current rates);

freeze-dried Monarch Tropical Selection 90 grams — 409.9 rubles (approx. $5 at current rates);

instant Fresco Arabica Black 90 grams — 284.9 rubles (approx. $3 at current rates);

instant Tibio Gold Selection 98 grams — 367.9 rubles (approx. $4 at current rates);

freeze-dried «Moscow Coffee House on Shares» «Suare» 95 grams — 349.9 rubles (approx. $4 at current rates);

instant «Zhokey» original with added chicory 90 grams — 224.9 rubles (approx. $2 at current rates);

freeze-dried MacCoffee Gold 90 grams — 289.9 rubles (approx. $3 at current rates).

There are three types of bean coffee: 200 grams of «Zhokey» for 305.9 rubles (approx. $3 at current rates), 250 grams of Poetti Daily Mokka for 339.9 rubles (approx. $4 at current rates), and a large kilogram pack for 1,249.9 rubles (approx. $14 at current rates).

Pyaterochka

In the supermarket, next to the «Savings» sign, completely unadvantageous prices are printed:

freeze-dried «Nescafe Gold» 95 grams — 469 rubles (approx. $5 at current rates);

freeze-dried «Nescafe Barista» with added ground coffee 95 grams — 469 rubles (approx. $5 at current rates);

freeze-dried «Nescafe Aroma Intenso» 85 grams — 429 rubles (approx. $5 at current rates);

instant «Nescafe Gold Crema» 170 grams — 699 rubles (approx. $8 at current rates);

freeze-dried «Nescafe Gold Alta Rica» 170 grams — 699.99 rubles (approx. $8 at current rates);

freeze-dried «Nescafe Aroma Intenso» 170 grams — 649.99 rubles (approx. $7 at current rates);

freeze-dried «Nescafe Gold Inspired by the East» 155 grams — 649.99 rubles (approx. $7 at current rates);

freeze-dried «Nescafe Gold» 190 grams — 699.99 rubles (approx. $8 at current rates).

Monarch is sold at the following prices:

freeze-dried Original 47.5 grams — 239.99 rubles (approx. $3 at current rates);

instant Velour 95 grams — 349.99 rubles (approx. $4 at current rates);

freeze-dried Original Intense 95 grams — 379.99 rubles (approx. $4 at current rates);

freeze-dried Caramel 95 grams — 439.99 rubles (approx. $5 at current rates);

freeze-dried Original 95 grams — 419.99 rubles (approx. $5 at current rates);

freeze-dried Tropical Selection 150 grams — 549.99 rubles (approx. $6 at current rates);

freeze-dried Original 160 grams — 619.99 rubles (approx. $7 at current rates).

A 95-gram jar of Jardin Arabica Oro sells for 349.99 rubles (approx. $4 at current rates), but if you buy two jars and present a card, the price becomes 297.49 rubles (approx. $3 at current rates). 190 grams of the same coffee costs 539.99 rubles (approx. $6 at current rates). Guatemala Atitlan without a discount costs 949.99 rubles for 190 grams (approx. $11 at current rates) and 664.99 rubles with a 30% store card discount (approx. $7 at current rates). 190 grams of Fresca Arabica can be bought for 599.99 rubles (approx. $7 at current rates).

Prices for ground coffee in a 200-gram package start from 199 rubles (approx. $2 at current rates). The most expensive packet costs 629 rubles (approx. $7 at current rates). Prices for bean coffee range from 399 to 1,379 rubles (approx. $4 to $15 at current rates).