Chelyabinsk's Stylish Clothing Store Closes After 16 Years
In Chelyabinsk, the clothing store Stylish has ended its operations, which over 16 years grew into a Russian chain of stores with its own production in China. At the end of January, the owners decided to hold a sale and sent part of the goods to charity shops.
On the brand«s social media, its founders, Anastasia and Azamat Ertukhanov, recorded several videos for subscribers and clients, in which they explained that they want to move forward.
«Like any amazing, beautiful, love-filled story, there is a continuation. And Stylish is now transitioning to a new phase, and today we want to thank every member of our team, we remember all our guests,» says Anastasia Ertukhanova.
Co-founder of the company Azamat Ertukhanov added that «for 16 years we have been pursuing our passion, serving more than a hundred thousand customers.»
«But time moves on, we change, business models evolve, tastes and preferences shift, and we too cannot remain stagnant,» summarized the entrepreneur.
We asked the owners on social media what project will replace Stylish. A response has not yet been received.
Stylish is a Russian brand that originated in Chelyabinsk. The company«s history began in 2010 with the sale of limited clothing collections. The first store in Chelyabinsk opened in 2013 at Krasnaya, 63. In 2015, the couple created their own shoe brand. Besides Chelyabinsk, the chain»s stores operated in other cities.
Two years ago, we wrote about the closure of another store of Russian brands — LOFT28.
