Coffee Prices Soar in Tolyatti and Samara Stores

A price check in six popular supermarkets reveals that coffee costs are climbing significantly, impacting both instant and ground varieties.

Mar 2, 2026

Shoppers encounter a vast and potentially confusing selection of coffee price tags on the shelves.
Source:
Roman Danilkin / 63.RU

Shopping trips continue to disappoint Samara residents. Now they have to give up not only beef but also their favorite morning beverage — coffee. Prices for this liquid energy are steadily creeping up.

Coffee prices have increased to levels that seem almost unbelievable in recent times.
Source:
Polina Avdoshina / City Media

This trend has affected both instant and bean coffee. According to SamaraStat (Samara Statistics Agency), coffee prices have shown the highest increase. Instant coffee, which averaged 2,979 rubles per kilogram (approx. $33 at current rates), is now sold for 3,390 rubles (approx. $38). Ground and bean coffee has risen by almost 300 rubles: from 1,611 rubles (approx. $18) to 1,910 rubles (approx. $21) per kilogram.

Coffee lovers are expected to continue purchasing their preferred drink despite sharp price rises.
Source:
Roman Danilkin / 63.RU

“We are seeing a factual price increase. Based on market estimates and consumer observations, over the last 2–3 years, many popular brands of ground and bean coffee in supermarkets have become 50–100% more expensive or more. A package that cost 300–400 rubles in 2021 is now 600–800 rubles and above,” MSK1.RU was told by Anna Belikova, SEO of the coffee brand Elbeans.

Instant coffee varieties are among the most commonly selected options by customers.
Source:
Roman Danilkin / 63.RU

A 63.RU photojournalist visited six Samara stores to look at the updated price tags.

A range of coffee products is available, but the costs are noticeably steep.
Source:
Roman Danilkin / 63.RU

Fix Price

A smaller jar is priced higher than a larger one, which appears unusual to shoppers.
Source:
Roman Danilkin / 63.RU

The fixed-price store chain sells instant coffee at the following prices:

Customers evaluate different coffee brands as they navigate the increasing market prices.
Source:
Roman Danilkin / 63.RU

Whole bean and ground coffee appeal to those who prefer brewing with specialized equipment.
Source:
Roman Danilkin / 63.RU

“Jockey” 90 grams — 229 rubles (approx. $3);

This store offers lower coffee prices compared to the Auchan supermarket chain.
Source:
Roman Danilkin / 63.RU

The advertised discounts prompt questions about the original undiscounted price points.
Source:
Roman Danilkin / 63.RU

Royal Signature 250 grams — 299 rubles (approx. $3);

Large percentage discounts are displayed, though the actual value may be debatable.
Source:
Roman Danilkin / 63.RU

Discount offers in this supermarket are relatively modest compared to other retailers.
Source:
Roman Danilkin / 63.RU

Nescafe Gold Barista 85 grams — 399 rubles (approx. $4);

Coffee blended with chicory is an unconventional product that may catch shoppers off guard.
Source:
Roman Danilkin / 63.RU

This particular coffee brand has lower market visibility and consumer popularity.
Source:
Roman Danilkin / 63.RU

Rich D«Or Irish Cream 85 grams — 149 rubles (approx. $2);

Price levels closely resemble those found in the Magnit supermarket, with minimal differences.
Source:
Roman Danilkin / 63.RU

Caramel-flavored coffee seems to attract more buyer interest than other flavor types.
Source:
Roman Danilkin / 63.RU

Fresco Arabica Black 90 grams — 299 rubles (approx. $3);

A customer makes a personal indulgence by selecting a jar of premium coffee.
Source:
Roman Danilkin / 63.RU

Artificially flavored coffee options are generally less expensive than pure natural varieties.
Source:
Roman Danilkin / 63.RU

Jardin Deep Dark 95 grams — 319 rubles with store card and 349 without (approx. $4);

Grand Extra 80 grams — 199 rubles (approx. $2);

Monarch Velvet 95 grams — 349 rubles with card and 399 without (approx. $4);

Monarch Tropical Selection 90 grams — 349 rubles (approx. $4);

Monarch Crema 95 grams — 349 rubles (approx. $4);

Le Cafè Mocca 87.5 grams — 229 rubles (approx. $3);

Monarch Original 60 grams — 229 rubles (approx. $3).

Freeze-dried coffee available at Fix Price:

Gol MacCoffee 90 grams — 279 rubles with card and 299 without (approx. $3);

“Black Card” Exclusive 47.5 grams — 133 rubles (approx. $1);

Senator Parliament 90 grams — 199 rubles (approx. $2);

Monarch Gold 110 grams — 399 rubles with store card and 449 without (approx. $5);

Monarch Miligrano 70 grams — 349 rubles (approx. $4);

Tibio Gold Selection 40 grams — 133 rubles (approx. $1);

Grand Gold 45 grams — 99 rubles (approx. $1).

200 grams of ground “Black Card” coffee is sold in the store for 299 rubles (approx. $3).

Auchan

Instant coffee “Nescafe Gold” and “Nescafe Aroma” are sold here in 190-gram glass jars. The price for any type is 749 rubles without a store card; with a 10% discount, the drink can be bought for 669 rubles (approx. $7).

130 grams of “Nescafe Classic” are sold for 379 rubles (approx. $4). “Crema” costs the same, but it is ten grams less. And for 130 grams of “Nescafe Gold” in a doy-pack, they ask 728 rubles (approx. $8). 75 grams of “Barista” will cost the buyer 349 rubles (approx. $4).

For 299 rubles (approx. $3), you can buy a 95-gram glass jar of “Nescafe Classic” and “Crema”. “Gold” without a discount costs 514 rubles for 95 grams (approx. $6), but with a card it«s cheaper — 419 rubles (approx. $5). 95 grams of “Nescafe Gold Aroma” will cost the buyer 499 rubles (approx. $6).

95 grams of Carte Noire in a glass jar cost 649 rubles (approx. $7). Jardin Guatemala Atitlan 95 grams will cost 329 rubles (approx. $4), and 150 grams in a doy-pack — 539 rubles (approx. $6).

A 190-gram jar of Fresco Arabica costs 999 rubles (approx. $11).

Look at the price tags for Monarch in glass jars.

900 grams of Monarch Original can be purchased for 4,299 rubles (approx. $48).

Prices for ground coffee start from 299 rubles (for 90 grams, approx. $3) and go up to 1,296 rubles (for 200 grams, approx. $14).

Krasnoe & Beloe

The alcohol store has a not very large selection. There is only instant coffee.

Prices for the drink are as follows:

Egoiste Cafè X.O. 100 grams — 899 rubles 99 kopecks (approx. $10);

Egoiste Cafè Noir 100 grams — 609 rubles 99 kopecks (approx. $7);

Carte Noire 95 grams — 569 rubles 99 kopecks (approx. $6);

Monarch Gold 95 grams — 399 rubles 89 kopecks (approx. $4);

Monarch Gold 190 grams — 699 rubles 99 kopecks (approx. $8);

Monarch Brazilian Selection 180 grams — 678 rubles 99 kopecks (approx. $8);

Monarch Miligrano 90 grams — 399 rubles 89 kopecks (approx. $4);

Tibio Gold Selection 95 grams — 349 rubles 89 kopecks (approx. $4);

Jardin Guatemala Atitlan 95 grams — 299 rubles 89 kopecks (approx. $3);

Jardin Gold Arabica 95 grams — 298 rubles 99 kopecks (approx. $3);

Jardin Arabica Oro 170 grams — 539 rubles 89 kopecks (approx. $6);

MacCoffee Arabica 90 grams — 268 rubles 89 kopecks (approx. $3).

Magnit

The supermarket offers instant, ground, bean, and freeze-dried coffee.

Prices for 250 grams of ground coffee start from 199 rubles (approx. $2) and go up to 629 rubles (for 200 grams, approx. $7). The cheapest beans cost 379 rubles for a small bag (approx. $4). A huge bag can be bought for 1,899 rubles (approx. $21) and for 2,499 rubles (approx. $28).

Prices for Monarch coffee:

instant Gold 95 grams — 469.99 rubles with a 47% discount (approx. $5);

freeze-dried Brazilian Selection 180 grams — 799.99 rubles with a 50% discount (approx. $9);

freeze-dried Asian Selection 150 grams — 499.99 rubles with a 61% discount (approx. $6);

instant Original 160 grams — 569.99 rubles with a 58% discount (approx. $6);

instant Original 95 grams — 429.99 rubles with a 52% discount (approx. $5).

Prices for Nescafe:

freeze-dried “Gold” with added ground coffee 95 grams — 469.99 rubles with a 45% discount (approx. $5);

freeze-dried “Inspired by Asia” with ground Arabica 155 grams — 649.99 rubles (approx. $7);

freeze-dried “Gold” with added ground coffee 190 grams — 649.99 rubles with a 59% discount (approx. $7);

freeze-dried Alta Rica 170 grams — 699.99 rubles with a 53% discount (approx. $8);

instant “Crema” 170 grams — 699.99 rubles with a 53% discount (approx. $8);

freeze-dried “Gold Barista” 85 grams — 469.99 rubles with a 45% discount (approx. $5).

Another popular brand is Jardin. Consider the price tags:

instant Colombia Medellin 240 grams — 799.99 rubles with a 36% discount (approx. $9);

instant Guatemala Atitlan 190 grams — 679.99 rubles with a 32% discount (approx. $8);

freeze-dried Gold Arabica 95 grams — 349.99 rubles with a 35% discount (approx. $4).

Pobeda

The discounter has a small selection. We look at the price tags:

freeze-dried Jardin Gold 190 grams — 559.9 rubles (approx. $6);

instant Milagro Gold 190 grams — 499.9 rubles (approx. $6);

freeze-dried Monarch Velvet 190 grams — 669.9 rubles (approx. $7);

freeze-dried Monarch Tropical Selection 90 grams — 409.9 rubles (approx. $5);

instant Fresco Arabica Black 90 grams — 284.9 rubles (approx. $3);

instant Tibio Gold Selection 98 grams — 367.9 rubles (approx. $4);

freeze-dried “Moscow Coffee House on Shares” “Suare” 95 grams — 349.9 rubles (approx. $4);

instant “Jockey” original with chicory added 90 grams — 224.9 rubles (approx. $3);

freeze-dried MacCoffee Gold 90 grams — 289.9 rubles (approx. $3).

There are three types of bean coffee: 200 grams of “Jockey” for 305.9 rubles (approx. $3), 250 grams of Poetti Daily Mokka for 339.9 rubles (approx. $4), and a large kilogram pack for 1,249.9 rubles (approx. $14).

Pyaterochka

In the supermarket, next to the “Savings” sign, prices printed are not at all advantageous:

freeze-dried “Nescafe Gold” 95 grams — 469 rubles (approx. $5);

freeze-dried “Nescafe Barista” with added ground coffee 95 grams — 469 rubles (approx. $5);

freeze-dried “Nescafe Aroma Intenso” 85 grams — 429 rubles (approx. $5);

instant “Nescafe Gold Crema” 170 grams — 699 rubles (approx. $8);

freeze-dried “Nescafe Gold Alta Rica” 170 grams — 699.99 rubles (approx. $8);

freeze-dried “Nescafe Aroma Intenso” 170 grams — 649.99 rubles (approx. $7);

freeze-dried “Nescafe Gold Inspired by the East” 155 grams — 649.99 rubles (approx. $7);

freeze-dried “Nescafe Gold” 190 grams — 699.99 rubles (approx. $8).

Monarch is sold at the following prices:

freeze-dried Original 47.5 grams — 239.99 rubles (approx. $3);

instant Velour 95 grams — 349.99 rubles (approx. $4);

freeze-dried Original Intense 95 grams — 379.99 rubles (approx. $4);

freeze-dried Caramel 95 grams — 439.99 rubles (approx. $5);

freeze-dried Original 95 grams — 419.99 rubles (approx. $5);

freeze-dried Tropical Selection 150 grams — 549.99 rubles (approx. $6);

freeze-dried Original 160 grams — 619.99 rubles (approx. $7).

A 95-gram jar of Jardin Arabica Oro sells for 349 rubles 99 kopecks (approx. $4), but if you buy two jars and present a card, the price becomes 297 rubles 49 kopecks (approx. $3). 190 grams of the same coffee cost 539.99 rubles (approx. $6). Guatemala Atitlan without a discount costs 949.99 rubles for 190 grams (approx. $11) and 664.99 rubles with a 30% discount using a store card (approx. $7). 190 grams of Fresca Arabica can be bought for 599.99 rubles (approx. $7).

Prices for ground coffee in a 200-gram package start from 199 rubles (approx. $2). The most expensive packet costs 629 rubles (approx. $7). Prices for bean coffee range from 399 rubles to 1,379 rubles (approx. $4 to $15).