Collagen from the Science City of Koltsovo Conquers Dubai

A development by Siberian scientists helps strengthen skin, hair, ligaments, and joints.
Jan 28, 2026
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Researchers in Siberia have developed a collagen complex with high bioavailability for daily use.
Source:
LLC «Innovations for Life»

The proper morning of Siberian woman Olesya Shkodina starts like this: a glass of warm water, a little exercise while the kettle boils, and a stick of collagen.

The JL Selection brand is available exclusively at IZKOLTSOVO stores in Novosibirsk and online.
Source:
LLC «Innovations for Life»

Collagen is the main protein in the body. By connecting cells, it forms a framework for skin, connective tissue, and bones. Collagen strengthens blood vessel walls, ensuring elasticity and strength of tissues.

These collagen supplements come in convenient stick formats with natural fruit flavors for easy consumption.
Источник:
LLC «Innovations for Life»

With age, the body«s natural production of collagen decreases. From 25-30 years — by 1-1.5% per year. At this age, one can notice increased skin dryness. At 30-40 years — up to 2%, which can lead to joint cracking and wrinkles. After forty, the body produces even less collagen, resulting in blood vessels, muscles, and bones not receiving adequate nutrition. Therefore, from 25-30 years, the body requires external support.

This task was addressed in Koltsovo. In the science city, they created a new-generation collagen complex, combining the highest requirements for formula effectiveness with application format convenience and pleasant taste.

Collagen-complex — a product with high effectiveness, aesthetics, and convenience:

  • precise bio-formula;

  • three key types (I, II, III) of collagen;

  • three sources (marine, beef, and chicken);

  • 19 amino acids that help synthesize the body«s own collagen;

  • live structure with high bioavailability;

  • three flavors: Siberian berries; mango and passion fruit; apple, pineapple, and lime.

Instead of powder requiring dilution, tablets, and capsules — ready-made jelly with natural juice. The collagen stick from JL Selection can be taken to workouts, on planes, to work. It easily fits into the modern pace of life.

The philosophy of benefit, effectiveness, and convenience resonated with thousands of women across the country. Collagen from Koltsovo is even taken to Dubai.

— 10 out of 10! Maximally convenient stick format, nothing needs to be measured or mixed, no need to monitor dosage, everything is ready. Pleasant, moderately sweet taste. Definitely recommend, — shares Marina, a customer of IZKOLTSOVO.

Today, the development of the JL Selection brand sets new standards for the industry, creating effective products for beauty and health in the scientific heart of Siberia. The brand is exclusively presented in the IZKOLTSOVO store network. This is an expert ecosystem where one can find the best products from Koltsovo and Akademgorodok — scientific centers with worldwide reputation.

IZKOLTSOVO not only unites the developments of Siberian scientists but selects them based on safety and real benefit. Skincare cosmetics, probiotics, collagen, vitamins, presented on the website and in all key shopping centers of Novosibirsk, work to strengthen and maintain beauty, health, and longevity.

A new IZKOLTSOVO store recently opened in the city center — on the first floor of the Aura shopping mall. Science-intensive products have become even closer.

IZKOLTSOVO stores:

left bank
TOZ «Versal», Marx Square, 3, 1st floor
MFC «San City», Marx Square, 7, 2nd floor
TC «MEGA», Vatutina St., 107
TRC «Kontinent», Trolleynaya St., 130a, 1st floor

right bank
TRC «Aura», Voennaya St., 5, 1st floor
TRK «Kalina-center», D. Kovalchuk St., 179/4, 2nd floor
TRC «Gallery Novosibirsk», Gogol St., 13, 2nd floor
TRC «Siberian Mall», Frunze St., 238, 1st floor
TC «REKA», Bolshavistskaya St., 45/1, 1st floor

Akademgorodok
TRK «EDEM», Kutateladze St., 4/4, 2nd floor
TC Akademgorodok, Ilyicha St., 6, 2nd floor

Koltsovo: TC «Koltsovo Mall», Sandakhchiev Ave., 9, 2nd floor
izkoltsovo.ru
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Expert selection of cosmetics and health products

LLC «Innovations for Life». OGRN 1175476061507, Novosibirsk Region, r.p. Koltsovo, house 12, office 2

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