Luxury Turgoyak apartments launch with 40 million ruble price tag

Apartments on Lake Turgoyak are entering the market at 40 million rubles (approximately $440,000 at current rates), questioning whether this is a new trend for a resort where units start at 10 million rubles (about $110,000).
Jan 28, 2026
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Unique architecture, private water access, and stunning views make every day at Turgoyak Resort feel like a vacation.
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Turgoyak Resort

The Southern Urals confidently challenges world resorts, setting unprecedented standards for luxurious living in nature. On the shore of the legendary Lake Turgoyak, a pearl of Russia often called the «younger brother of Baikal» for its crystal-clear water, a large resort ecosystem is emerging – the thermal cluster Turgoyak Resort by Baden Family.

The architecture and interiors are free of extravagance, embodying a stylish and tasteful design.
Source:
Turgoyak Resort

And it is here, in the epicenter of the future tourism boom, that a lot has appeared, already called the main sensation of the season and collectible real estate: apartments with a price tag of 40 million rubles (approximately $440,000 at current rates). This figure doesn«t just impress – it marks a new era in the perception of suburban real estate in the Urals.

One of the resort«s restaurants, offering fine dining as part of the comprehensive luxury amenities.
Source:
Turgoyak Resort

Philosophy of Exclusivity: When Nature Becomes Part of the Interior

In the world of top-tier investments, the cost of an asset has long not been measured merely by square footage. It is defined by the uniqueness of the location, status, and emotions that owning such an object brings. One of the most expensive real estate properties in the history of Turgoyak embodies this philosophy. Its main trump card, justifying the price of 1 million rubles per square meter (about $11,000 per square meter at current rates), is the breathtaking panoramic views of the lake and picturesque forest, which become an extension of the interior.

Architects and designers of the project created a space where the boundary between interior decor and the external landscape is practically erased. The laconic and refined style of the apartments, executed using natural materials, serves as the perfect frame for the ever-changing picture of nature behind the stained-glass windows.

But exclusivity is not limited to views alone. The new owner of the apartments gains the opportunity to step out in a robe and slippers to any of the resort«s pearls – go up a floor to the open infinity pool with an endless effect or descend to the first floor to the thermal complex. The property owner or guest of the Turgoyak Resort complex has access to impeccable service – morning coffee with a view of the water surface, and then literally a few steps in slippers – and you are already immersed in thermal water, feeling complete fusion with nature. Here, it»s important to understand the main point: no other plots for construction directly on the shore of Turgoyak will appear in the foreseeable future. This is the fundamental justification for the price and exclusivity of the offer.

Ready-Made Solution for Discerning Clientele

By buying collectible apartments, an investor acquires not just square meters, but a space fully ready for living and relaxation. Interiors are furnished and decorated with impeccable taste, down to textiles and tableware. Authorial design, unparalleled comfort, and premium-class technology turn them into a ready-made solution, requiring not the slightest modifications. Everything is thought out so that one can become the owner of luxurious apartments on the shore of one of Russia«s cleanest lakes without hesitation.

Unlimited Immersion in Thermal Baths

In addition to exclusive ownership conditions, the developer offers a special option for buyers of apartments costing from 20 million rubles (about $220,000 at current rates): free unlimited access to the thermal infrastructure of the resort (including pools, spa zone, and baths) for three years when purchasing on installment or for five years with full payment. To take advantage of this offer, one must become the owner of one of the lots within the specified price category, after which the resort«s service company will provide a special guest status, opening all possibilities for relaxation and wellness on the shore of Turgoyak.

Starting Cost from 10 Million Rubles

The experienced developer Baden Family, known for its successful thermal projects, perfectly understands that the resort«s audience is diverse. Therefore, Turgoyak Resort offers a wide range of lots, designed for different life scenarios and investment opportunities.

For those seeking a secluded place for a romantic getaway in any season, a family country residence, or a compact asset for portfolio diversification, studios and two-room apartments with a forest view costing from 10 million rubles (approximately $110,000 at current rates) are an excellent fit. Demand for small units with an area from 18.2 sq. m is consistently high, as they offer access to all the resort«s infrastructure at a more democratic price.

Nature and Infrastructure as Investment Guarantees

The uniqueness of Turgoyak is not only the cleanest water with visibility up to 17 meters deep, but also the monumental granite rocks of the Zaozerny Ridge, centuries-old pine forests, and air filled with the aroma of pine needles. The resort is organically integrated into the landscape, becoming its logical extension.

All-season infrastructure guarantees a stable tourist flow: an open-air thermal pool where you can swim even in winter, a bath spa complex with thematic baths of the world«s peoples and authorial baths (a total of 9 baths are presented, including a yurt, meadow, salt, Japanese, Finnish sauna, traditional Russian, and other baths), restaurants, tennis courts, and walking routes. It is this combination of untouched nature and high service that makes the investment so attractive.

Statistics confirm the trend: Chelyabinsk Oblast is experiencing a tourism boom. Hotel sector revenues are growing at double-digit rates. Investing in apartments at Turgoyak Resort can yield up to 20% annual returns from rental plus growth in the asset«s value. At the same time, all the work of management and promotion is taken on by the service company Baden Family. The investor receives passive income and the status of a member of the »closed club« of property owners on the shore of the Ural Baikal.

To familiarize yourself with exclusive offers and request a personal presentation, visit the official project website. Your chance to enter the history of the most prestigious resort in the Southern Urals is available today.

To learn about all the privileges and ways to purchase apartments at the thermal resort Turgoyak Resort, call: 8 800 101-18-88 or on the website.

Developer – SZ Turgoyak Resort, INN 7415108124, project declaration on the website dom.rf.

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